Job Description
Key Responsibilities
- Organise and control regional sales staff to ensure that they are appropriately motivated and trained to meet sales targets and that they carry out their responsibilities to the required standard
- Develop all necessary procedures and processes to ensure that the sales force operates efficiently and effectively and achieves all sales objectives
- Monitor the performance of sales staff and take remedial action where necessary to ensure that sales targets are met
- Monitor and control the budget for the region to ensure that all financial targets are met and that all necessary financial controls are in place to comply with company and regulatory requirements
- Develop and maintain relationships with key customers and other relevant bodies to ensure that the company’s maximum sales potential is realised in the region
- Maintain awareness of developments in sales techniques and technology to ensure that the company maintains and develops its competitive position
- Monitor the sales performance of competitors to ensure that the company maintains and develops its competitive position
- Provide customers and potential customers within the allocated sales region with information about company products.
- Provide the main source of expertise to the company on business development issues
- Prepare reports on credit standing of customers and advise on financial risk and appropriate credit limits
- Provide expertise to staff on carrying out market research Key Performance Indicators (KPIs):
- Achievement of sales and revenue targets.
- Product availability and market penetration.
- Quality of sales funnel and documentation.
- Number of product features introduced.
Qualifications & Experience
- Bachelor’s Degree in Humanities, Accounting, or a related field.
- 10 – 15 years in sales, preferably in FMCG.
- Strong background in distribution / wholesale; MNC experience is an advantage.
Skills & Competencies:
- Functional/Technical: Sales, negotiation, presentation, and market analysis skills.
- Managerial: Time management, planning, decision-making, and team leadership.
- Behavioural:Result-oriented, analytical, customer-focused, motivational, and tactful under pressure.