The Community Manager is responsible for managing and growing the brand’s online presence across digital platforms.
This role focuses on social media engagement, content creation, community building, and relationship management to support brand awareness, customer loyalty, and overall engagement goals.
Key Responsibilities
Social Strategy Execution: Develop and implement social media strategies that drive awareness, engagement, and growth across key platforms.
Content Creation: Create, schedule, and publish compelling, on-brand content tailored to various audiences across platforms such as Instagram, Facebook, Twitter, and TikTok.
Online Engagement:
Monitor social media channels for comments, messages, and brand mentions. Respond to inquiries and feedback in a timely and professional manner.
Community Building:
Foster a vibrant and interactive online community by initiating and participating in conversations that reflect the brand’s voice and values.
Influencer Engagement:
Identify, engage, and collaborate with influencers, brand advocates, and partners to extend brand reach.
Performance Monitoring:
Track and analyze engagement metrics and content performance. Use insights to refine strategies and optimize community impact.
Trend Awareness:
Stay up-to-date with current social media trends, platform updates, and industry best practices to keep the brand relevant and engaging.
Requirements
Bachelor's Degree in Marketing, Communications, Media Studies, or a related field
2 – 3 years of experience in community management, social media, or digital marketing
Strong communication skills – both written and verbal
Proficiency with major social media platforms and content management tools
Creative, proactive, and customer-centric mindset
Basic content creation or design skills (e.g., Canva, CapCut, Adobe tools) – a plus
Ability to manage multiple platforms and respond to community needs efficiently