• Application Deadline:
• Position: Social Media Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 - 4 years



• Location Abuja




• Job Field Media / Advertising / Branding 
  
  

Job Summary

• The Social Media Manager will be responsible for managing Farm on Wheels’ online presence and communicating its impact, services, and opportunities to farmers, partners, investors, and the general public.


• The role will focus on building a strong digital brand, engaging stakeholders, and promoting agricultural programs and initiatives.

Key Responsibilities

• Develop and implement a social media strategy aligned with the organization’s mission and programs.


• Manage and grow the company’s presence across Instagram, Facebook, LinkedIn, X (Twitter), and TikTok.


• Create engaging content highlighting:
  
  
  
  • Farmer success stories
  
  
  • Agricultural training programs
  
  
  • Farm input distribution
  
  
  • Community outreach initiatives
  
  
  
  


• Develop and manage a monthly content calendar.


• Produce and publish visual and video content showcasing farm activities, field work, and community engagement.


• Engage with followers, farmers, partners, and stakeholders by responding to inquiries and comments.


• Support awareness campaigns for farmer programs, agricultural initiatives, and partnerships.


• Monitor social media analytics and provide monthly performance reports.


• Collaborate with field officers and management to document and share impact stories from farming communities.


• Track industry trends and implement innovative ideas to increase reach and engagement.

Key Performance Indicators (KPIs)

• Growth in followers and audience reach.


• Engagement rate across platforms.


• Increased awareness of Farm on Wheels programs.


• Traffic generated to the company’s website or inquiry channels.

Requirements

• Bachelor’s Degree in Mass Communication, Communications, or related fields


• 2 - 4 years experience managing social media accounts for organizations or brands.


• Strong skills in content creation, storytelling, and digital engagement.


• Experience using social media analytics and management tools.


• Basic knowledge of graphic design or video editing tools


• Excellent written and verbal communication skills.

Preferred Skills:

• Experience working with NGOs, social enterprises, or agricultural organizations.


• Ability to create impact-driven storytelling content.


• Understanding of rural development or agricultural sectors.

Personal Attributes:

• Creative and innovative.


• Passion for agriculture and community development.


• Strong communication and interpersonal skills.


• Ability to work independently and meet deadlines.