Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 hours ago

Additional Details

Job ID
146180
Job Views
26

Job Description






Responsibilities




  • Develop and implement end-to-end performance marketing campaigns across various channels (paid search, social media, display advertising, etc.).

  • Oversee the creation of compelling and high-quality content, including blog posts, social media content, email campaigns, and multimedia materials.

  • Manage and grow our social media presence on platforms such as Facebook, Instagram, Twitter, and LinkedIn.

  • Develop and execute social media campaigns to enhance brand visibility and engagement.

  • Uphold and enhance the brand identity through consistent messaging and visual elements.

  • Ensure brand guidelines are followed across all marketing materials.

  • Monitor and analyze campaign performance metrics to identify opportunities for improvement.

  • Generate regular reports on key performance indicators (KPIs) and present insights to the marketing team.

  • Manage and optimize marketing budgets to maximize ROI and achieve cost-per-acquisition (CPA) targets.

  • Conduct regular budget reviews and adjustments based on performance and goals.

  • Work closely with internal teams, including product, sales, and analytics, to align marketing efforts with overall business objectives.

  • Coordinate with external agencies and vendors to execute campaigns effectively.

  • Stay informed about industry trends, competitor activities, and emerging marketing technologies.

  • Utilize market research to inform campaign strategies and identify growth



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