Job Description
Role Summary
- We are seeking a highly skilled Social Media & Content Lead to own the company’s social media presence end-to-end.
- This role is responsible for planning, creating, and publishing content, managing all platforms, and ensuring consistent posting, high-quality storytelling, and strong brand representation online.
- The ideal candidate is both a content creator and a social media manager—someone who can independently generate ideas, shoot quick-form content when needed, and work with the in-house content producer on more structured shoots.
Key Responsibilities
Social Media Management:
- Own and manage all company social media platforms
- Develop and maintain a monthly content calendar
- Write captions and manage comments, and ensure timely responses
- Monitor trends and recommend content opportunities
Content Creation & Production:
- Create short-form content independently (reels, TikTok-style videos, quick product or behind-the-scenes clips)
- Develop content ideas, scripts, and storytelling concepts
- Work closely with the in-house videographer/photographer for planned shoots
- Repurpose existing content across platforms
- Ensure content quality, consistency, and brand alignment
Campaign Execution:
- Execute online and offline marketing campaigns in collaboration with the agency and ads specialist
Reporting & Performance Tracking:
- Prepare weekly and monthly reports on social media performance
- Track engagement and recommend improvements
Brand Representation:
- Ensure all messaging and visuals reflect brand standards
- Represent the brand professionally in content where necessary
Qualifications & Requirements
- 2–4 years experience managing brand social media accounts
- Proven experience creating engaging short-form video content
- Strong storytelling and content planning ability
- Ability to shoot quick mobile content when needed
- Strong copywriting skills
- Ability to analyze engagement and adjust content accordingly
- Comfortable working in a fast-paced, execution-heavy role.