• Application Deadline:
• Position: Digital Marketer



• Job Type Hybrid



• Qualification BA/BSc/HND , OND



• Experience 1 - 2 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  




• Salary Range ₦100,000 - ₦150,000/month
  
  

Job Summary 

• IDA Beauty is a luxury, halal-certified, vegan, and cruelty-free beauty brand committed to inclusivity, sustainability, and empowering confidence from the inside out.


• As we continue to grow our digital presence and drive online sales, we are seeking a result-driven Digital Marketer to support our performance marketing, SEO, and online visibility.

Key Responsibilities

• Plan, execute, and manage digital advertising campaigns (Google Ads, Instagram, Facebook, TikTok)


• Optimize campaigns for reach, engagement, and conversions


• Monitor and analyze performance metrics (CTR, CPC, ROI, conversions)


• Manage audience targeting, segmentation, and retargeting strategies


• Collaborate with content and social media teams for campaign alignment


• Support product launches, promotions, and brand campaigns


• Track and manage advertising budgets efficiently


• Provide daily/weekly performance reports and insights


• Conduct keyword research and implement SEO strategies to improve website ranking


• Optimize website content, product pages, and blog posts for search engines


• Monitor and improve organic traffic, search visibility, and domain authority


• Perform on-page and basic technical SEO (meta tags, alt text, site structure)


• Work with developers/content team to improve website performance (speed, UX, mobile optimization)

Requirements

• OND / HND / B.Sc. in Marketing, ICT or related field


• 1–2 years’ experience in digital marketing or performance marketing


• Strong knowledge of paid ads (Google, Meta, TikTok)


• Experience using tools like Google Analytics, Google Search Console, Meta Business Suite, TikTok Ads Manager


• Knowledge of SEO tools such as SEMrush, Ahrefs, or Ubersuggest


• Basic understanding of e-commerce platforms (Shopify)


• Ability to interpret analytics and optimize campaigns


• Strong communication and reporting skills


• Self-motivated and able to work independently

Key Competencies

• Analytical thinking and data interpretation


• Creativity in campaign execution


• Attention to detail


• Strong problem-solving skills


• Results-driven mindset


• Professionalism and accountability

Performance Expectations:

• Achieve a minimum ROAS of 3x–5x across campaigns


• Increase monthly online sales (15–30% growth)


• Reduce CPA while improving conversion quality


• Improve CTR and overall ad performance


• Improve website conversion rates (2%–5%+)


• Increase qualified traffic (paid and organic)


• Improve SEO rankings (first-page visibility)


• Scale high-performing campaigns


• Ensure efficient budget management


• Successfully launch and optimize product campaigns with measurable ROI


• Provide weekly reports with insights and strategy adjustments


• Nice to Have


• Experience in beauty, skincare, or luxury brands


• Basic content creation or copywriting skills


• Understanding of social media marketing.

Work Output Expectations:

• Ability to manage multiple campaigns simultaneously


• Must meet deadlines and provide consistent reporting


• Strong ownership mindset and proactive communication.