• Application Deadline:
• Position: Copywriter / Content Strategist (Tech Startup)



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience



• Location Abuja , Lagos




• Job Field Media / Advertising / Branding 
  
  

Responsibilities

• Leading the design and delivery of our content strategy, roadmap and schedule.


• Write clear super-engaging copy with the brand voice for ads, new blog publications including white papers, infographics, websites, social media posts,email campaigns , sales/landing pages, Case studies, Webinars, and Information products.


• Conduct thorough research and dig out original niche content to re-use for our content marketing efforts by Analyzing competitor’s content, messaging and distribution tactics.


• Implement a content editorial calendar to manage content creation. Develop relevant content topics to reach the company’s target customers i.e create, curate and manage all published content (images, videos, written).


• Develop and execute email marketing campaigns, including list segmentation,A/B testing, and analysis of campaign performance.


• Play a leading role in the conceptualization of fresh, relevant and compelling brand communications , through collaboration with the design and/or product team.


• Effectively balance multiple projects, deadlines, and deliverables in a fast-paced environment.


• Knowledge of best practices and communication requirements for writing in variety of print and electronic media.


• Excellent research/interview skills.Interview customers and Industry specialists and prepare case study content.


• Collaborate with graphic designers, video editors, PR, web designers and other professionals.


• Continuous learning about the target audience for exceptional copywriting. Identifying target audiences and their key demographics, interest and online behavior.


• Surveying current customers to understand and validate strategic and tactical decisions.


• Understands the basics of SEO to make sure that web searchers can find published content and ensures it appears on the first page of Google and other search engines.


• Track web analytics to ascertain content engagement levels and reach which aid to improve future content marketing, publishing strategies and campaigns.

Requirements

• Minimum of 2 years of experience in SaaS content marketing,preferably in the Edtech or Fintech.


• Deep knowledge of social media trends, hashtags and engagement strategy.


• Must have empathy for users, and a knack for story telling .


• Excellent writing and editing skills, with a keen eye for detail.


• The editorial mindset with an ability to predict audience preferences.


• Ability to work in a team or individually as when required.


• Strong leadership skills with experience managing and mentoring a team of content writers and freelancers.


• Excellent research skills and ability to synthesize complex information into digestible content .


• Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.


• Understanding of SEO best practices and the ability to optimize content accordingly .


• Experience with WordPress, Google analytics , and top social channels .


• Digital marketing background is a plus.