Performance Marketing Strategist at Webcoupers

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
12 days ago

Additional Details

Job ID
148155
Job Views
31

Job Description







  • We are a high-growth digital transformation and marketing agency committed to blending advanced AI with smart human judgment. Our team is ambitious, deliberate, and operates a system that is actively being built, not adapted from a legacy structure. We seek a self-starter ready to carry serious weight and drive tangible impact.



WHAT YOU WILL OWN



This role demands a high-impact individual who can independently execute against measurable growth goals:




  • Strategy & Execution: Define and lead end-to-end performance marketing across all paid channels.

  • Data & Attribution: Design, implement, and maintain clean, robust tracking and attribution systems.

  • Campaign Management: Build and optimize conversion-driven campaigns focused exclusively on numerical results.

  • Technological Leadership: Lead the integration of AI and automation to enhance workflow efficiency and campaign sharpness.

  • Client Results: Serve as the trusted primary contact for client relationships, consistently delivering results.

  • Innovation: Proactively test new approaches and emerging channels before they become industry standards.



REQUIRED QUALIFICATIONS




  • A Bachelor’s degree in Marketing, Business, or a related field.

  • A minimum of 4 years of professional experience in performance marketing, ideally within a dynamic agency environment (consistent with Mid-Senior level).

  • Proven technical expertise in building robust, end-to-end attribution systems from scratch.

  • Demonstrable track record of running high-performing paid campaigns that exceed targets.

  • Hands-on experience actively leveraging AI tools and automation to enhance work efficiency and campaign sharpness.



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