• Application Deadline:
• Position: Key Account Manager – Industrial Marketing



• Job Type Full Time



• Qualification BA/BSc/HND , MBA/MSc/MA



• Experience 5 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Role Overview

• The role focuses on market development, brand positioning, dealer engagement and driving business growth across industrial segments. It requires extensive field travel, strong industry networking and hands-on execution of regional marketing initiatives.

Key Responsibilities

• Develop and execute region-specific industrial marketing strategies


• Build, manage and grow key accounts and dealer networks


• Plan and execute product launches, dealer meets, exhibitions and trade fairs


• Conduct competitive market analysis and identify new business opportunities


• Support sales teams with product demonstrations, marketing tools and benchmark studies


• Track ROI of marketing initiatives and prepare performance dashboards


• Execute digital marketing initiatives and gather customer and market feedback


• Coordinate with cross-functional teams to align branding and business objectives

Experience & Skills Required

• Minimum 5 years’ experience in B2B / Industrial Marketing


• Strong industry connections within Cement, Steel, Power and Mining sectors


• Proven experience in product branding, channel development and lifecycle management


• Excellent communication, planning and execution capabilities


• Analytical mindset with strong reporting skills


• Willingness to travel extensively

Qualifications

• Bachelor’s Degree


• MBA or certification in Marketing/Business Development

Ideal Candidate Profile

• Strong relationship builder with influential industry contacts


• Self-driven, strategic and target-oriented


• Highly organized with strong attention to detail


• Comfortable working independently in a field-intensive role