Job Description
Summary
- We are looking for a WordPress Developer who understands how development decisions impact search engine rankings, user experience, and conversions.
- This is not a typical “just build pages” role.
- You will be responsible for developing fast, scalable, SEO-optimized websites that are designed to:
- Rank on Google as well as all other SERPs
- Perform well in AI-generated search results (AI Overviews)
- Convert visitors into leads, clients or customers You’ll work closely with our SEO team, meaning that your ability to translate SEO strategy into clean, high-performing website structures is critical.
Key Responsibilities
Technical SEO-Driven WordPress Development:
- Build and customize WordPress websites with best practices built into the foundation
- Structure pages using proper heading hierarchy, semantic HTML, and internal linking support
- Ensure all builds are optimized for search intent, readability, and crawlability
- Implement schema markup (e.g., FAQ, Article, Breadcrumb).
Performance & Core Web Vitals Optimization:
- Build lightweight, fast-loading (i.e. mobile-first oriented) websites
- Optimized fully for Core Web Vitals (LCP, CLS, INP)
- Reduce unnecessary plugins and bloated code
- Implement lazy loading, asset optimization, and caching strategies.
UI/UX with Conversion in Mind:
- Develop layouts that improve User engagement, Time on page, and Conversion rates
- Ensure strong above-the-fold clarity and CTA placements with strategy
- Collaborate with SEO/content teams to align design with user intent.
Scalable Site Architecture
- Build SEO-friendly structures for: Category and tag hierarchy, Internal linking systems
- Ensure clean URL structures and future content expansion.
Technical SEO Implementation:
- Handle technical SEO elements such as: Proper indexing controls, XML sitemaps, Canonical tags, Structured data
- Ensure compatibility with SEO tools (e.g., RankMath, Yoast etc.)
- Collaboration with Our Digital Marketing Management Team
- Work closely with the SEO strategist to implement recommendations
- Provide input on technical feasibility of technical SEO strategies
- Participate in audits and continuous optimization of our web assets.
(Bonus) AI Integration:
- Experience integrating AI tools (chatbots, automation, or APIs) is a plus
- Understanding how AI-generated search impacts content structure is an advantage.
Required Skills & Experience
- 4+ years experience in WordPress development
- Strong understanding of: HTML, CSS, JavaScript, PHP
- Experience with lightweight themes/builders (e.g., Astra, GeneratePress, Elementor with restraint)
- Solid knowledge of: Web Development with conversion in mind, Website performance and technical optimization
- Ability to build mobile-first, responsive designs What We’re Really Looking For
- A developer who thinks beyond code
- Someone who understands that: Design affects conversions, Structure affects rankings, Speed affects everything
- Someone who can build with minimal supervision from a strict Ai and search optimization perspective.
Nice to Have (Not Mandatory):
- Experience with headless WordPress or modern frameworks
- Basic understanding of AI tools or automation
- Experience with CRO (conversion rate optimization).