WordPress Developer at Havana Group

Job Overview

Location
Lagos, Anambra
Job Type
Full Time
Date Posted
9 days ago

Additional Details

Job ID
148391
Job Views
29

Job Description






Summary




  • We are looking for a WordPress Developer who understands how development decisions impact search engine rankings, user experience, and conversions.

  • This is not a typical “just build pages” role.

  • You will be responsible for developing fast, scalable, SEO-optimized websites that are designed to:

    • Rank on Google as well as all other SERPs

    • Perform well in AI-generated search results (AI Overviews)

    • Convert visitors into leads, clients or customers You’ll work closely with our SEO team, meaning that your ability to translate SEO strategy into clean, high-performing website structures is critical.





Key Responsibilities

Technical SEO-Driven WordPress Development:




  • Build and customize WordPress websites with best practices built into the foundation

  • Structure pages using proper heading hierarchy, semantic HTML, and internal linking support

  • Ensure all builds are optimized for search intent, readability, and crawlability

  • Implement schema markup (e.g., FAQ, Article, Breadcrumb).



Performance & Core Web Vitals Optimization:




  • Build lightweight, fast-loading (i.e. mobile-first oriented) websites

  • Optimized fully for Core Web Vitals (LCP, CLS, INP)

  • Reduce unnecessary plugins and bloated code

  • Implement lazy loading, asset optimization, and caching strategies.



UI/UX with Conversion in Mind:




  • Develop layouts that improve User engagement, Time on page, and Conversion rates

  • Ensure strong above-the-fold clarity and CTA placements with strategy

  • Collaborate with SEO/content teams to align design with user intent.



Scalable Site Architecture




  • Build SEO-friendly structures for: Category and tag hierarchy, Internal linking systems

  • Ensure clean URL structures and future content expansion.



Technical SEO Implementation:




  • Handle technical SEO elements such as: Proper indexing controls, XML sitemaps, Canonical tags, Structured data

  • Ensure compatibility with SEO tools (e.g., RankMath, Yoast etc.)

  • Collaboration with Our Digital Marketing Management Team

  • Work closely with the SEO strategist to implement recommendations

  • Provide input on technical feasibility of technical SEO strategies

  • Participate in audits and continuous optimization of our web assets.



(Bonus) AI Integration:




  • Experience integrating AI tools (chatbots, automation, or APIs) is a plus

  • Understanding how AI-generated search impacts content structure is an advantage.



Required Skills & Experience




  • 4+ years experience in WordPress development

  • Strong understanding of: HTML, CSS, JavaScript, PHP

  • Experience with lightweight themes/builders (e.g., Astra, GeneratePress, Elementor with restraint)

  • Solid knowledge of: Web Development with conversion in mind, Website performance and technical optimization

  • Ability to build mobile-first, responsive designs What We’re Really Looking For

  • A developer who thinks beyond code

  • Someone who understands that: Design affects conversions, Structure affects rankings, Speed affects everything

  • Someone who can build with minimal supervision from a strict Ai and search optimization perspective.



Nice to Have (Not Mandatory):




  • Experience with headless WordPress or modern frameworks

  • Basic understanding of AI tools or automation

  • Experience with CRO (conversion rate optimization).



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