Activation Agent at DKT International

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
9 days ago

Additional Details

Job ID
148444
Job Views
31

Job Description






Purpose of Role

Activation Agents will serve as the face and voice of Honey & Banana in communities and will act as a trusted guide and educator, engaging directly with individuals in markets, factories, salons, and community spaces to:




  • Raise awareness about sexual and reproductive health

  • Promote Honey & Banana as a safe, non-judgmental support platform

  • Drive calls and engagement to the toll-free line (7790)



Key Responsibilities

Community Engagement:




  • Visit assigned locations (markets, factories, salons, campuses, community hubs)

  • Initiate conversations around:

    • Pregnancy prevention

    • Family planning

    • Sexual health and wellness



  • Educate individuals in a simple, relatable, and non-judgmental way



Brand Activation:




  • Distribute flyers, call cards, and promotional materials

  • Clearly communicate:

    • What Honey & Banana is

    • Why it matters

    • How to access it (call 7790 / WhatsApp)



  • Represent the brand with confidence, warmth, and professionalism



Call & Conversion Drive:




  • Encourage individuals to:

    • Call the toll-free line (7790)

    • Engage with the WhatsApp chatbot



  • Track interest and responses from the field

  • Support conversion from awareness to action



Event Support:




  • Participate in community activations, outreaches, and events

  • Assist in setup, coordination, and on-ground engagement

  • Mobilize participants before and during events



Reporting & Feedback:




  • Submit daily/weekly reports on:

    • Locations visited

    • Number of people engaged

    • Common questions/concerns

    • Estimated referrals to 7790



  • Share real insights from the field to improve campaigns



What Success Looks Like (KPIs)




  • Number of daily engagements/interactions

  • Number of call referrals to 7790

  • Participation in community activations

  • Quality of reporting and insights from the field

  • Consistent presence and coverage of assigned areas



Who We’re Looking For

Must-Have Qualities:




  • Outgoing and confident speaking to strangers

  • Comfortable discussing sensitive topics (sexual health, family planning)

  • Empathetic and non-judgmental

  • Energetic and proactive (not waiting to be told what to do)

  • Strong persuasion and communication skills



Preferred Experience:




  • Experience in:

    • Field marketing / brand activation

    • Community mobilization

    • Sales or outreach roles



  • Familiarity with local communities and languages (Pidgin, Yoruba, Hausa, Igbo is a plus)



Education:




  • Minimum: OND / SSCE

  • Additional certifications or experience in health/community work is an advantage



Work Structure:




  • Field-based role (majority of time spent outside office)

  • 5 working days per week (flexibility required)

  • Assigned territories within Lagos (expanding to other states).



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