• Application Deadline:
• Position: Digital & Performance Marketing Executive



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 - 5 years



• Location Lagos




• Job Field Media / Advertising / Branding  , Sales / Marketing / Retail / Business Development 
  
  

About the Role

This role sits at the intersection of brand and commerce, working closely with the E-commerce team to:

• Drive qualified traffic to our website


• Improve conversion rates


• Increase in-store foot traffic


• Deliver strong ROI on marketing spend

Key Responsibilities

Paid Media & Campaign Management

• Plan and execute campaigns across Meta, TikTok, and Google Ads


• Optimise budgets for ROAS, CPA, and profitability


• Test creatives, audiences, and messaging for performance improvement

SEO & Content Discoverability

• Drive organic traffic growth through SEO strategy


• Optimise website content, product pages, and landing pages


• Monitor performance and implement improvements

Email Marketing & CRM

• Build segmented campaigns to drive retention and repeat purchases


• Develop automated customer journeys (welcome, post-purchase, re-engagement)


• Grow and maintain a high-quality customer database

E-commerce Collaboration

• Align marketing efforts with e-commerce goals and campaigns


• Support landing page optimisation and conversion strategies


• Share insights to improve customer journey and performance

Analytics & Reporting

• Track and report performance across all channels


• Translate data into actionable business insights

What We’re Looking For

• 3–5 years experience in digital/performance marketing (retail, fashion, or consumer brands preferred)


• Strong hands-on experience with Meta Ads & Google Ads


• Solid understanding of SEO and website optimisation


• Experience with email marketing platforms (e.g. Mailchimp, Brevo)


• Strong analytical and data interpretation skills


• Proven track record of delivering measurable results