Field Sales Marketer (FMCG Retail) at Adventure Capital Group

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
7 days ago

Additional Details

Job ID
148631
Job Views
28

Job Description






Job summary




  • The Field Sales Marketer is responsible for driving sales growth and brand visibility of FMCG products across assigned retail outlets and territories.

  • The role focuses on market penetration, relationship management with retailers, product merchandising, and achievement of sales targets through effective field execution.



Key Responsibilities




  • Visit assigned retail outlets to promote and sell company FMCG products.

  • Achieve monthly and quarterly sales volume and revenue targets.

  • Build and maintain strong relationships with retailers, distributors, and key accounts.

  • Monitor competitor activities, pricing, and market trends within the territory.

  • Identify and onboard new retail outlets to expand market coverage.

  • Ensure timely order generation and follow through on deliveries.

  • Collect market intelligence and provide regular field reports.

  • Support trade promotions, in-store activations, and product launches.

  • Ensure compliance with company pricing and credit policies.

  • Handle basic customer complaints and escalate when necessary.

  • Maintain accurate records of visits, sales, and collections (where applicable).



Key Performance Indicators (KPIs)




  • Sales target achievement

  • Outlet coverage and frequency

  • Visibility compliance

  • New outlet acquisition rate

  • Stock-out incidence at retail points

  • Quality and timeliness of field reports.



Requirements & Qualifications




  • Minimum of OND / HND / BSc Degree in Marketing, Business Administration, or related fields

  • 1 - 3 years’ experience in FMCG sales, field marketing, or retail sales role preferred.

  • Proven track record of meeting sales targets is an advantage.



Technical Skills:




  • Basic sales reporting skills

  • Familiarity with retail routes and territory management

  • Basic MS Excel/Google Sheets knowledge



Core Competencies:




  • Strong selling and negotiation skills

  • Excellent communication and interpersonal skills

  • High level of drive and result orientation

  • Good relationship management ability

  • Market awareness and commercial acumen

  • Resilience and ability to work in the field daily

  • Time and territory management

  • Integrity and accountability.



Working Conditions:




  • Field-based role requiring outdoor work and movement within assigned territory

  • Monday to Saturday (8am - 6pm)

  • Alternate Saturdays are off duty days (One Saturday on duty, the next Saturday off duty)

  • Transportation allowance of N5,000 weekly

  • Fast-paced FMCG sales environment.

  • Proximity to Surulere or Ogudu is key.



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