Job Description
Job Purpose
- The Motion & Graphic Designer will be responsible for creating both static and animated visual assets that enhance the quality, clarity, and engagement of LMS video courses.
- This hybrid role is critical in delivering visually compelling, pedagogically sound, and scalable content across 106 courses within a high-volume production environment.
- The role requires a balance of creativity and efficiency, with a strong focus on consistency, speed, and adherence to digital learning standards.
Key Responsibilities
Motion Graphics & Animation:
- Design and produce motion graphics, animations, and visual effects for LMS video content
- Translate scripts and instructional concepts into engaging animated sequences
- Create animated infographics, explainer visuals, transitions, and lower thirds
- Develop reusable animation templates to support scalable production
- Work closely with Video Editors to integrate animations seamlessly into videos
Graphic Design (Static Assets):
- Design high-quality visual assets including slides, icons, illustrations, infographics, and course thumbnails
- Convert complex course content into clear, visually engaging designs
- Ensure all static designs align with brand guidelines and learning objectives
- Create reusable design templates to accelerate production timelines
Collaboration & Production Support:
- Collaborate with Video Editors and Creative Leads to ensure visual consistency across all content
- Maintain and organize a centralized asset library (graphics and animation elements)
- Ensure all outputs are optimized for LMS platforms (resolution, size, usability)
- Participate in review cycles and implement feedback efficiently
- Contribute to continuous improvement of templates, workflows, and production efficiency
Performance Expectations (KPIs)
- Support delivery of 1 video every 4 working days per editor
- Contribute to team output of 25 videos per month
- Develop reusable templates to improve production efficiency by 20–30%
- Ensure high consistency across all 106 course videos
- Maintain low revision rates through quality-first design execution.
Qualifications & Experience
- Bachelor’s degree or recogin Graphic Design, Motion Design, Multimedia, or related field
- Minimum 3–5 years of experience in both graphic design and motion graphics
- Proven experience in e-learning, instructional design, or explainer content is highly desirable
Technical Skills:
Advanced proficiency in:
- Adobe After Effects (motion design & animation)
- Adobe Illustrator & Photoshop (graphic design)
Working knowledge of:
- Adobe Premiere Pro (for integration support)
- Figma or similar tools (for layout and UI-based design)
Strong understanding of:
- Animation principles (timing, transitions, storytelling)
- Layout, typography, and color theory
- Designing for digital and video-based platforms
Core Competencies:
- Creative versatility (static + motion design)
- Strong visual storytelling ability
- Speed and efficiency in high-volume production environments
- Attention to detail and consistency
- Collaboration and communication skills
- Problem-solving and adaptability
Success Profile:
- The ideal candidate thrives in a fast-paced, production-driven environment, can switch seamlessly between static and animated design tasks, and is passionate about creating engaging learning experiences at scale.
Strategic Contribution
This role is pivotal in ensuring:
- Consistency in visual identity across all courses
- Faster turnaround through reusable design systems
- Enhanced learner engagement through motion-driven storytelling
- Successful delivery of 106 LMS courses within 4–5 months