The Marketing Lead will be responsible for developing and executing marketing strategies that enhance brand positioning, increase market share, and support overall business objectives.
The role requires creativity, analytical thinking, and strong leadership capabilities.
Key Responsibilities
Develop and implement comprehensive marketing strategies and campaigns
Lead brand management and ensure consistent brand messaging across all channels
Conduct market research to identify trends, customer needs, and competitive positioning
Plan and execute digital and traditional marketing initiatives
Manage marketing budgets and track campaign performance
Collaborate with sales and business units to drive revenue growth
Oversee content creation, advertising, and promotional activities
Analyze campaign results and optimize strategies for better ROI
Lead and mentor the marketing team
Requirements
Bachelor’s degree in Marketing, Business Administration, or a related field
Minimum of 5 years’ relevant marketing experience
Strong understanding of digital marketing, branding, and campaign management
Excellent communication, leadership, and project management skills
Proven ability to develop and execute successful marketing strategies
Proficiency in marketing tools and analytics platforms
Added Advantage:
Professional certification (CIM, Digital Marketing certifications, or equivalent)