• Application Deadline:
• Position: Marketing Officer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 1 - 3 years



• Location Lagos




• City Lekki




• Job Field Sales / Marketing / Retail / Business Development 
  
  




• Salary Range ₦100,000 - ₦150,000/month
  
  

Job Summary

• The Sales & Marketing Executive is responsible for driving revenue growth by promoting the laboratory’s diagnostic services, building strong relationships with healthcare providers, and increasing client acquisition and retention.


• The role involves both field sales and strategic marketing initiatives to enhance brand visibility and market share.

Key Responsibilities

Sales Functions:

• Identify and develop new business opportunities with hospitals, clinics, HMOs, corporate organizations, and individual clients


• Promote laboratory services including routine tests, specialized diagnostics, and health screening packages


• Meet and exceed monthly and quarterly sales targets


• Conduct regular visits to healthcare professionals to build referral networks


• Prepare and deliver presentations on laboratory services

Marketing Functions:

• Develop and implement marketing strategies to increase awareness of the laboratory’s services


• Plan and execute promotional campaigns (health outreaches, screenings, awareness programs)


• Manage digital marketing channels (social media, email campaigns, website updates where applicable)


• Support branding initiatives and ensure consistency across all marketing materials


• Conduct market research to identify trends, competitors, and new opportunities

Client Relationship Management:

• Maintain strong relationships with existing clients to ensure repeat business


• Handle client inquiries, complaints, and feedback professionally


• Collaborate with internal teams to ensure timely and quality service delivery

Reporting & Administration:

• Prepare weekly/monthly sales reports and performance analysis


• Maintain an updated database of clients and prospects


• Track competitor activities and market conditions

Requirements & Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Medical Laboratory Science, or related field


• 1–3 years of experience in sales/marketing (preferably in healthcare or diagnostics)


• Strong communication, negotiation, and interpersonal skills


• Good understanding of medical laboratory services is an advantage


• Ability to work independently and meet targets


• Proficiency in Microsoft Office tools

Key Skills & Competencies:

• Sales and negotiation skills


• Relationship management


• Market awareness


• Communication and presentation skills


• Result-driven and self-motivated


• Customer service orientation