Chief Marketing Officer at Prixair

Job Overview

Location
Lagos, FCT
Job Type
Full Time
Date Posted
14 days ago

Additional Details

Job ID
150831
Job Views
31

Job Description






Summary




  • The Chief Marketing Officer leads the company’s marketing vision and executio

  • They oversee brand management, advertising, digital marketing, public relations, customer engagement, market research, and growth strategies to increase revenue and market share.



Key Responsibilities

Strategic Leadership:




  • Develop and implement the company’s overall marketing strategy

  • Align marketing goals with business objectives

  • Identify new market opportunities and growth areas

  • Lead long-term brand positioning initiatives.



Brand Management:




  • Maintain and strengthen brand identity and reputation

  • Ensure consistent messaging across all channels

  • Supervise public relations and corporate communications:



Digital & Traditional Marketing:




  • Oversee digital campaigns, SEO, social media, email marketing, and paid advertising

  • Manage traditional marketing channels such as TV, radio, print, and events where applicable

  • Optimize customer acquisition and retention strategies:



Market Research & Analytics:




  • Analyze customer behavior, market trends, and competitor activity

  • Use data analytics to improve marketing performance

  • Monitor KPIs such as ROI, conversion rates, CAC, and customer lifetime value



Team Leadership:




  • Lead and mentor marketing teams

  • Collaborate with sales, product, finance, and operations departments

  • Manage external agencies, vendors, and media partners.



Budget Management:




  • Develop and manage the marketing budget

  • Allocate resources effectively to maximize ROI.



Revenue & Growth:




  • Drive lead generation and customer engagement

  • Support sales growth through integrated campaigns

  • Improve customer experience and loyalty programs.



Qualification




  • Interested candidates should possess a Bachelors Degree in any relevant field.



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