Key Account Manager at Del-York Group

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
7 days ago

Additional Details

Job ID
151331
Job Views
26

Job Description






Job Summary




  • The Key Account Manager focused on executing the management of the agency’s clients and brands by nurturing client relationships, ensuring the development and the successful execution of PR, Marketing & Communication strategies and campaigns.

  • This role requires entrepreneurial skills, strategic thinking, and the ability to manage multiple projects simultaneously while overseeing projects from inception to completion.

  • You will work closely with cross-functional teams, including Marketing/sales, Communications, Creative, Events. The role delivers an exceptional level of client service and strategic/creative thinking, as well as, having an active role in driving efficiency and leading growth across all the categories.

  • The Ideal Account Manager must be willing to work closely with clients and is always eager to be a part of something new and dynamic. He/ She must be willing to build and maintain strong relationships with clients across markets, becoming a trusted and valued advisor and delivery specialist.



Responsibilities




  • Serve as the primary point of contact for assigned clients, maintaining strong, long-lasting relationships.

  • Understand clients' business needs and objectives, providing strategic counsel to help them achieve their goals.

  • Regularly meet with clients to discuss ongoing projects, gather feedback, and identify opportunities for upselling or cross-selling additional services.

  • Ensure client satisfaction by addressing concerns promptly and providing solutions to any issues that may arise.

  • Oversee the planning, execution, and delivery of PR, marketing, and communication campaigns, ensuring they are completed on time, within scope, and on budget.

  • Track and report on project financials, including budgeting, forecasting, and invoicing, ensuring transparency and accuracy.

  • Develop project timelines, allocate resources, and manage budgets effectively. Coordinate with internal teams, including marketing, creative, production, events, media and communications teams, to ensure seamless project execution.

  • Coordinate with media outlets and influencers to secure coverage and placements that align with the campaign objectives, ensuring maximum visibility and engagement.

  • Ensure all campaign deliverables meet the highest quality standards and are consistent with the brand’s messaging and goals.

  • Monitor project performance, using analytics and KPIs to track progress and make data-driven decisions.

  • Prepare and deliver comprehensive project reports and updates to clients and internal stakeholders.

  • Collaborate with clients to develop strategic communication plans that align with their business objectives.

  • Conduct market research and competitor analysis to inform strategy development and identify new opportunities for clients.

  • Contribute to the development of proposals and pitches for new business opportunities, working closely with the business development/sales team.

  • Work with the creative team to develop compelling content, press releases, and marketing materials that resonate with target audiences.

  • Oversee the execution of digital marketing initiatives, including social media, SEO, email marketing, and online advertising.



Qualifications / Skills




  • Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field.

  • 5+ years proven experience in account management, client services, or a related role within the PR, marketing, or communications industry.

  • Strong understanding of integrated marketing and communication strategies, with experience in digital and traditional media.

  • Exceptional communication, presentation, analytical and interpersonal skills.

  • Ability to manage multiple projects simultaneously in a fast-paced environment.

  • Proficiency in project management tools and software, as well as CRM systems.

  • Strong analytical skills, with the ability to interpret data and make informed decisions.

  • Leadership qualities, with the ability to motivate and guide teams toward successful project completion.

  • Knowledge of current industry trends and events, local and international media, best practices, and emerging marketing, writing, and communication technologies.

  • A keen attention to details.



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