Digital Marketing Executive at PGE Travels and Education Consulting

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
6 days ago

Additional Details

Job ID
151487
Job Views
28

Job Description







  • Develop and implement strategic digital marketing plans across platforms (Google, Meta, LinkedIn, etc.).

  • Create and publish engaging content (text, image, and video) for daily posts across all company social media profiles.

  • Produce and edit marketing videos, reels, and promotional visuals.

  • Design high-quality graphics and creatives for campaigns, promotions, and product launches.

  • Manage and grow the company’s social media pages (Instagram, Facebook, X, LinkedIn, TikTok).

  • Conduct audience research and monitor trends to create engaging and relevant content.

  • Plan and execute email marketing campaigns with clear CTAs and a strong conversion focus.

  • Optimizing a website and content for SEO and user experience (UI/UX) is an added advantage.

  • Monitor and manage Google Ads, Meta Ads, and other paid ad campaigns for ROI and lead generation.

  • Track and analyze digital performance metrics using tools like Google Analytics, Meta Business Suite, and reporting dashboards.

  • Collaborate with internal teams (product, sales, customer support) to ensure message consistency.

  • Manage landing pages, pop-ups, and lead capture tools to drive user engagement.



Requirements:




  • Bachelor's Degree in Marketing, Communications, Digital Media, or related fields.

  • Minimum of 1-2 years of hands-on experience in digital marketing.

  • Strong portfolio of video editing, content creation, and graphic design work.

  • Proficiency in tools like Canva, Adobe Premiere Pro, Final Cut, Photoshop, Figma, or similar.

  • Proven ability to manage social media pages with measurable results.

  • Strong knowledge of SEO best practices, keyword research, and on-page optimization.

  • Experience running Google Ads, Meta Ads, and campaign budgeting.

  • Excellent communication skills and attention to detail.

  • Experience in the tech, travel, or ed-tech sectors is a strong plus.



Benefits:




  • Competitive salary (based on experience).

  • Opportunity to work in a fast-growing, impact-driven organisation.

  • Creative freedom to shape brand presence across digital platforms.

  • Access to travel discounts and global exposure.



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