• Application Deadline:
• Position: Cinema Marketing Lead



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 6 years



• Location Lagos




• Job Field Sales and Business Development 
  
  

Job Description

• Execute strategy & communications to increase footfall at Filmhouse Cinemas, including Digital, Advertising, Communications and Creatives, ensuring brand consistency.


• Manage the annual budget for the cinema marketing department


• Create tailored media strategies for promotional events from planning to execution, delivering within budget and to deadline.


• Development and maintenance of relationships with media partners, managing the PR strategy for the cinemas.


• Manage in-cinema marketing in all locations to design localised marketing strategies and creative assets.


• Assist in developing strategy & execution plans for the promotion of retail items at the cinemas


• Oversee the production and distibution of all promotional materials and marketing campaigns.


• Partner with local businesses, sponsors and other external parties as required to support marketing efforts.


• Ensure brand message is strong and consistent across all channels and marketing efforts (events, campaigns and promotional material)


• Analyse consumer behaviour and determine customer personas, insights to help improve brand position & consumer sentiments


• Identify opportunities to reach new market segments and expand market share


• Support the organisation, planning and execution of events (Premieres, Exhibitors showcase, Film Exhibitions)


• Track and measure the effectiveness of various marketing campaigns to report progress and revenue growth to management team.

Qualifications

• Relevant Bachelor’s degree in Marketing or related discipline


• CIM


• Minimum 6 years relevant experience

Additional Information

Functional/ Technical:

• Experience running successful marketing campaigns


• Solid knowledge of web analytics and Google Ads.


• Ability to plan and manage budgets.


• Ability to quickly prioritize and assign tasks


• Excellent leadership and project management skills.


• Interpersonal skills


• Good oral and written communication skills.


• Analytical mind


• Creative thinking


• Problem solving