• Application Deadline:
• Position: Marketing Officer



• Job Type Full Time , Onsite



• Qualification BA/BSc/HND , OND



• Experience 1 - 1 years



• Location Ogun




• Job Field Sales and Business Development 
  
  




• Salary Range ₦100,000 - ₦150,000/month
  
  

Core Purpose of the Role

To drive aggressive customer acquisition, brand visibility, and revenue growth by marketing our land ownership and land monetization (farming) solutions, while building a scalable marketing system that generates consistent qualified leads.

Key Responsibilities

Strategic Marketing & Growth Execution

• Develop and execute a 12-month marketing growth plan aligned with company revenue goals.


• Build marketing funnels that convert prospects into landowners and agro-investors.


• Identify and target high-converting audience segments (diaspora investors, civil servants, entrepreneurs, farmers, cooperatives, etc.).


• Create and manage budget allocations for maximum ROI.

Lead Generation & Conversion

Generate qualified leads through:

• Social media campaigns (Facebook, Instagram, TikTok, LinkedIn)


• Google Ads


• Email marketing


• Referral systems


• Offline activations


• Optimize landing pages and conversion strategies.


• Track CPL (Cost Per Lead), CAC (Customer Acquisition Cost), and ROI.

Digital Marketing Management

• Oversee content marketing (educational posts about land ownership, farming returns, investment security).


• Manage paid advertising campaigns and scale winning ads.


• Implement SEO strategies for land investment and agricultural monetization keywords.


• Manage CRM systems and marketing automation.

Brand Positioning & Authority Building

Position the company as:

• A trusted land acquisition partner


• A structured farming investment solution provider


• Develop case studies and testimonials from landowners earning through farming.


• Organize webinars, seminars, and property/farming tours.

Partnerships & Business Development

Build relationships with:

• Agro cooperatives


• Corporate organizations


• Financial institutions


• Diaspora networks


• Create affiliate and referral marketing programs.

Sales Enablement

Work closely with the sales team to improve conversion rates.

Develop marketing materials:

• Brochures


• Investment decks


• Farming ROI projections


• Train sales reps on campaign messaging and value proposition.

Data & Performance Analytics

• Track weekly and monthly KPIs.


• Analyze campaign data and scale profitable channels.


• Deliver monthly growth reports with actionable insights.

Key Performance Indicators (KPIs)

To achieve 10x growth, the Marketing Officer will be measured on:

• Monthly qualified leads generated


• Conversion rate (lead to landowner)


• Revenue growth percentage


• Cost per lead reduction


• Marketing ROI


• Brand engagement metrics


• Partnership deals secured

Required Skills & Qualifications

• Proven experience in real estate marketing (land sales preferred)


• Strong understanding of agro-investment or farming business models


• Expertise in digital advertising and funnel building


• Ability to work independently with minimal supervision


• Strong analytical and decision-making skills


• CRM and automation tools experience


• Excellent communication and persuasion skills

Personal Attributes (Critical for 10x Growth)

• Highly self-motivated and execution-driven


• Growth-focused mindset


• Data-driven decision maker


• Innovative and creative thinker


• Strong ownership mentality


• Results-oriented, not activity-oriented

What “10x Performance” Looks Like in This Role

• Builds predictable monthly lead generation systems


• Reduces dependency on random walk-in clients


• Creates scalable marketing funnels


• Develops strong investor trust through educational marketing


• Drives recurring revenue through land monetization programs

Bonus Advantage

Experience marketing agricultural land investment schemes similar to models used by companies such as:

• Farmcrowdy


• ThriveAgric

Reporting Structure

• Reports directly to: Managing Director / CEO


• Works closely with: Sales Team, Farm Operations Team, Finance Team