Job Description
Description
- The Key Account Executive - IVD is responsible for delivering profitable revenue growth, structured market expansion, analyser placement strategy, and reagent annuity development within the assigned territory.
- The role carries full commercial accountability for revenue performance, pipeline governance, margin protection, and professional customer engagement.
- The Key Account Executive operates as a solution/value driven provider and enterprise representative and is evaluated strictly on measurable commercial outcomes, behavioural standards, and governance compliance.
Key Responsibilities
Sales Generation:
The Key Account Executive shall:
- Achieve 100% or above of assigned monthly revenue targets -equipment and reagents
- Deliver minimum 25-30% year-on-year revenue growth.
- Maintain approved gross margin thresholds - equipment and reagents
- Drive recurring reagent revenue growth from installed analyzers.
- Ensure disciplined pricing adherence in line with approved frameworks.
- Support timely payment recovery in collaboration with Finance.
Customer Relationship Management:
The Key Account Executive shall:
- Manage a minimum of 15 active strategic accounts by mid-year.
- Develop documented growth plans for top-performing accounts.
- Conduct structured decision-maker mapping.
- Maintain regular executive-level engagements.
- Increase product portfolio penetration per account.
- Monitor account health and revenue sustainability.
Analyzer Placement & Reagent Growth Strategy
The Key Account Executive shall:
- Secure commercially viable analyser placements aligned with reagent pull-through expectations.
- Avoid placements that lack sustainable utilization potential.
- Monitor reagent consumption patterns monthly.
- Escalate underperforming accounts promptly.
- Collaborate internally to improve analysers productivity.
Pipeline Management & Forecast Discipline
The Key Account Executive shall:
- Maintain a healthy pipeline.
- Achieve 100% quarterly forecast accuracy.
- Ensure 100% CRM documentation compliance.
- Provide weekly structured pipeline updates.
- Escalate revenue risks and commercial exposure proactively.
Product Knowledge and Expertise:
The Key Account Executive shall:
- Conduct structured needs assessments prior to proposal submission.
- Clearly articulate operational, clinical, and financial value.
- Present professionally structured commercial proposals.
- Defend pricing through documented value positioning.
- Minimize discount dependency.
Market Expansion & Territory Development
The Key Account Executive shall:
- Acquire new strategic accounts quarterly.
- Expand coverage into underserved markets.
- Develop government, PPP, and institutional opportunities.
- Conduct territory mapping and growth planning.
- Contribute market intelligence to leadership.
Continuous Improvement:
The Key Account Executive shall:
- Maintain professional and executive-level communication.
- Comply fully with pricing, contracting, and approval processes.
- Submit weekly and monthly reports as required.
- Adhere strictly to ethical and regulatory standards.
- Demonstrate collaboration with internal teams.
- Reduction of repeat complaints by 30%.
Qualifications
- Interested candidates should possess a Bachelors Degree with 3 - 5 years experience.
Reporting and Working Relationships
Works Closely With:
- Applications Team
- Service Team
- Supply Chain
- Finance & Credit Control
- Senior Management.
External Stakeholders:
- Laboratory Owners
- Hospital Administrators
- Procurement Units
- Government Institutions
- Teaching Hospitals
- NGOs and Corporate Health Institutions etc.
Key Competencies
- Strategic Selling
- Negotiation & Deal Structuring
- Financial Acumen
- Territory Planning
- CRM & Data Analysis
- Executive Communication
- Competitive Intelligence
- Time & Resource Management
- Ethical Judgment & Integrity.