• Application Deadline:
• Position: Sales Executive - IVD



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience



• Location Abuja , Kano , Lagos , Rivers




• Job Field Sales and Business Development 
  
  

Job Summary

• The Sales Executive - IVD is responsible for delivering profitable revenue growth, structured market expansion, analyzer placement strategy, and reagent annuity development within the assigned territory.


• The role carries full commercial accountability for revenue performance, pipeline governance, margin protection, and professional customer engagement.


• The Sales Executive operates as a solution/value driven provider and enterprise representative and is evaluated strictly on measurable commercial outcomes, behavioural standards, and governance compliance.

Key Responsibilities

Sales Generation:

The Sales Executive shall:

• Achieve 100% or above of assigned monthly revenue targets -equipment and reagents


• Deliver minimum 25-30% year-on-year revenue growth.


• Maintain approved gross margin thresholds - equipment and reagents


• Drive recurring reagent revenue growth from installed analyzers.


• Ensure disciplined pricing adherence in line with approved frameworks.


• Support timely payment recovery in collaboration with Finance.

Customer Relationship Management:

The Sales Executive shall:

• Manage a minimum of 15 active strategic accounts by mid-year.


• Develop documented growth plans for top-performing accounts.


• Conduct structured decision-maker mapping.


• Maintain regular executive-level engagements.


• Increase product portfolio penetration per account.


• Monitor account health and revenue sustainability.

Analyzer Placement & Reagent Growth Strategy:

The Sales Executive shall:

• Secure commercially viable analyzer placements aligned with reagent pull-through expectations.


• Avoid placements that lack sustainable utilization potential.


• Monitor reagent consumption patterns monthly.


• Escalate underperforming accounts promptly.


• Collaborate internally to improve analyzer productivity.

Pipeline Management & Forecast Discipline:

The Sales Executive shall:

• Maintain a healthy pipeline.


• Achieve 100% quarterly forecast accuracy.


• Ensure 100% CRM documentation compliance.


• Provide weekly structured pipeline updates.


• Escalate revenue risks and commercial exposure proactively.

Product Knowledge and Expertise:

The Sales Executive shall:

• Conduct structured needs assessments prior to proposal submission.


• Clearly articulate operational, clinical, and financial value.


• Present professionally structured commercial proposals.


• Defend pricing through documented value positioning.


• Minimize discount dependency.

Market Expansion & Territory Development:

The Sales Executive shall:

• Acquire new strategic accounts quarterly.


• Expand coverage into underserved markets.


• Develop government, PPP, and institutional opportunities.


• Conduct territory mapping and growth planning.


• Contribute market intelligence to leadership.

Continuous Improvement:

The Sales Executive shall:

• Maintain professional and executive-level communication.


• Comply fully with pricing, contracting, and approval processes.


• Submit weekly and monthly reports as required.


• Adhere strictly to ethical and regulatory standards.


• Demonstrate collaboration with internal teams.


• Reduction of repeat complaints by 30%.

Reporting & Working Relationships:

Works Closely With:

• Applications Team


• Service Team


• Supply Chain


• Finance & Credit Control


• Senior Management

External Stakeholders:

• Laboratory Owners


• Hospital Administrators


• Procurement Units


• Government Institutions


• Teaching Hospitals


• NGOs and Corporate Health Institutions etc

Requirements

Key Competencies:

• Strategic Selling


• Negotiation & Deal Structuring


• Financial Acumen


• Territory Planning


• CRM & Data Analysis


• Executive Communication


• Competitive Intelligence


• Time & Resource Management


• Ethical Judgment & Integrity.