Job Description
Role Summary
- The Group Head, Marketing & Corporate Communications will lead the Group's marketing, brand management, corporate communications, public relations, and reputation strategy across all subsidiaries.
- The role is responsible for strengthening the Group's market position, supporting commercial growth, enhancing stakeholder confidence, and positioning the company as a leading industrial and steel manufacturing brand in Nigeria and Africa.
Key Responsibilities
- Develop and execute the Group's brand, marketing, and corporate communication strategy, ensuring consistent brand positioning and messaging across all subsidiaries and communication channels.
- Design and implement integrated B2B marketing campaigns that drive lead generation, product awareness, market activation, and support sales growth across the construction, infrastructure, government, and industrial sectors.
- Lead internal and external communications, including corporate announcements, annual reports, ESG communications, investor communication support, and employee engagement initiatives.
- Manage media relations, public relations, executive profiling, press releases, interviews, and thought leadership while strengthening the Group's reputation within the industrial sector.
- Oversee digital communications, including the corporate website, social media, digital campaigns, online reputation management, and brand sentiment monitoring.
- Plan and coordinate industry conferences, trade exhibitions, government engagements, investor events, and other strategic stakeholder communication activities to enhance brand visibility.
Key Performance Indicators (KPIs)
- Brand awareness and market perception
- Lead generation and campaign ROI
- Media share of voice and digital engagement
- Employee engagement
- Reputation and stakeholder confidence management.
Requirements
- Bachelor's Degree in Marketing, Communications, Business Administration, or a related field.
- MBA or Master's Degree is an advantage.
- 10 - 15 years of experience in corporate communications, industrial marketing, brand management, public relations, or a similar role within manufacturing, industrial organizations, large corporations, or PR agencies.