Group Head, Marketing & Corporate Communications at Bridgemead Consulting

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
9 days ago

Additional Details

Job ID
154539
Job Views
24

Job Description






Role Summary




  • The Group Head, Marketing & Corporate Communications will lead the Group's marketing, brand management, corporate communications, public relations, and reputation strategy across all subsidiaries.

  • The role is responsible for strengthening the Group's market position, supporting commercial growth, enhancing stakeholder confidence, and positioning the company as a leading industrial and steel manufacturing brand in Nigeria and Africa.



Key Responsibilities




  • Develop and execute the Group's brand, marketing, and corporate communication strategy, ensuring consistent brand positioning and messaging across all subsidiaries and communication channels.

  • Design and implement integrated B2B marketing campaigns that drive lead generation, product awareness, market activation, and support sales growth across the construction, infrastructure, government, and industrial sectors.

  • Lead internal and external communications, including corporate announcements, annual reports, ESG communications, investor communication support, and employee engagement initiatives.

  • Manage media relations, public relations, executive profiling, press releases, interviews, and thought leadership while strengthening the Group's reputation within the industrial sector.

  • Oversee digital communications, including the corporate website, social media, digital campaigns, online reputation management, and brand sentiment monitoring.

  • Plan and coordinate industry conferences, trade exhibitions, government engagements, investor events, and other strategic stakeholder communication activities to enhance brand visibility.



Key Performance Indicators (KPIs)




  • Brand awareness and market perception

  • Lead generation and campaign ROI

  • Media share of voice and digital engagement

  • Employee engagement

  • Reputation and stakeholder confidence management.



Requirements




  • Bachelor's Degree in Marketing, Communications, Business Administration, or a related field.

  • MBA or Master's Degree is an advantage.

  • 10 - 15 years of experience in corporate communications, industrial marketing, brand management, public relations, or a similar role within manufacturing, industrial organizations, large corporations, or PR agencies.



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