• Application Deadline:
• Position: Field Sales Executive (B2B & B2C)



• Job Type Full Time



• Qualification BA/BSc/HND , OND



• Experience 2 years



• Location Lagos




• Job Field Sales and Business Development 
  
  

Job Summary

• As we continue to expand our market presence, we are seeking a highly motivated, results-oriented Field Sales & Marketing Executive to drive customer acquisition, build strategic business partnerships, and accelerate revenue growth.


• The Field Sales & Marketing Executive will be responsible for expanding Beem Farm Foods' customer base by driving both.


• This role is ideal for someone who enjoys being in the field, meeting people, negotiating business opportunities, and consistently delivering sales results.

Key Responsibilities

Business Development:

• Identify and onboard new B2B customers across Lagos.


• Develop strategic partnerships with hotels, restaurants, cafés, lounges, bars, caterers, supermarkets, grocery stores, food vendors, and corporate organizations.


• Generate new business opportunities through cold visits, referrals, networking, and market prospecting.


• Build a robust pipeline of prospective customers and convert leads into active accounts.


• Negotiate supply agreements and maintain strong business relationships with clients.

Sales & Customer Acquisition:

• Drive retail (B2C) customer acquisition through field marketing and direct engagement.


• Promote Beem Farm Foods' product offerings to prospective customers.


• Meet and exceed assigned sales and revenue targets.


• Execute promotional activities, product sampling, and offline marketing campaigns where necessary.


• Upsell and cross-sell products to existing customers.

Account Management:

• Maintain regular engagement with existing customers to encourage repeat business.


• Resolve customer concerns professionally and ensure high levels of customer satisfaction.


• Monitor customer purchasing patterns and identify opportunities for increased sales.

Market Intelligence:

• Gather market insights on customer preferences, competitor activities, pricing trends, and emerging opportunities.


• Provide regular market feedback and recommendations to management.

Reporting:

• Submit daily, weekly, and monthly sales activity reports.


• Track leads, customer visits, conversions, and sales performance using approved reporting templates.

Key Performance Indicators (KPIs)

The successful candidate will be evaluated based on:

• Achievement of monthly sales targets.


• Number of new B2B accounts onboarded.


• Number of HoReCa partnerships established.


• Growth in B2C customer acquisition.


• Customer retention and repeat purchase rate.


• Revenue generated from assigned territories.


• Quality and consistency of sales reporting.

Requirements

• Minimum of OND / HND / Bachelor's Degree in Marketing, Business Administration, or any related discipline.


• Minimum of 2 years' proven experience in field sales, business development, or marketing.


• Experience selling food products, FMCG, hospitality supplies, or related products is highly preferred.


• Demonstrable experience working with or selling into the HoReCa (Hotels, Restaurants, and Catering) industry.


• Strong knowledge of Lagos markets and commercial areas.


• Excellent communication, negotiation, and relationship management skills.


• Ability to identify opportunities and close sales independently.


• Highly self-motivated with a strong passion for achieving targets.


• Strong presentation and interpersonal skills.


• Proficiency in Microsoft Office applications and basic reporting tools is an added advantage.

Key Competencies:

• Business Development


• Customer Acquisition


• B2B Sales


• B2C Sales


• Relationship Management


• Negotiation Skills


• Prospecting


• Closing Sales


• Market Intelligence


• Time Management


• Communication Skills


• Results Orientation.