Motion Graphics Designer at Smooth Promotions

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
8 days ago

Additional Details

Job ID
154638
Job Views
25

Job Description






Job Description




  • The Motion Graphics Designer is responsible for conceptualizing, designing, and producing visually compelling motion graphics, animations, broadcast graphics, and digital content that enhance HipTV's television programming and digital platforms.

  • The role requires exceptional creativity, storytelling ability, technical expertise, and a deep understanding of entertainment, television production, and social media content trends.

  • The successful candidate will collaborate closely with producers, video editors, directors, digital media teams, marketing, and programming teams to deliver high-quality visual assets that strengthen the HipTV brand and engage audiences across television, YouTube, Instagram, TikTok, Facebook, X, and other digital channels.



Key Responsibilities

Creative Design & Animation:




  • Design high-quality 2D and basic 3D motion graphics.

  • Produce engaging title sequences, show openers, lower thirds, transitions, animated logos, and broadcast packages.

  • Create animated promotional materials for television programs, events, music shows, interviews, documentaries, and branded campaigns.

  • Design motion graphics for LED screens, digital displays, and event productions.

  • Develop animated explainer videos where required.



Broadcast Graphics:




  • Design television-ready graphics that meet broadcast standards.

  • Create:

    • Lower thirds

    • Name straps

    • End credits

    • Opening titles

    • Closing sequences

    • Countdown animations

    • Channel IDs

    • Bugs and watermarks

    • Information graphics

    • Sponsor slates



  • Ensure graphics conform to HipTV's branding guidelines.



Social Media Content:




  • Produce short-form animated content optimized for:

    • Instagram Reels

    • TikTok

    • YouTube Shorts

    • Facebook

    • X (Twitter)



  • Create animated promotional assets for entertainment news, celebrity interviews, music releases, and lifestyle content.

  • Develop engaging GIFs, stickers, animated posts, and promotional teasers.



Video Production Support:




  • Collaborate with video editors to integrate motion graphics into television productions.

  • Design visual effects that enhance storytelling.

  • Support post-production with compositing, keying, tracking, and animation.

  • Assist during live broadcasts with graphics preparation when required.



Branding & Identity:




  • Maintain visual consistency across all HipTV productions.

  • Develop branded motion graphic templates for recurring programs.

  • Design animated logo reveals and identity packages.

  • Contribute innovative creative concepts that strengthen the station's visual identity.



Project Management:




  • Manage multiple design projects simultaneously while meeting production deadlines.

  • Interpret creative briefs and translate them into compelling visual solutions.

  • Present concepts and revisions to internal stakeholders.

  • Maintain organized project files and design assets.



Innovation:




  • Stay updated on emerging design trends, animation techniques, AI-assisted creative tools, and broadcast technologies.

  • Recommend creative improvements that enhance production quality and workflow efficiency.

  • Continuously improve animation techniques and storytelling approaches.



Key Performance Indicators (KPIs)




  • Timely delivery of assigned projects.

  • Quality and creativity of motion graphics produced.

  • Compliance with HipTV branding standards.

  • Viewer engagement on digital content featuring motion graphics.

  • Number of revisions required per project.

  • Internal stakeholder satisfaction.

  • Innovation and contribution to creative projects.

  • File organization and asset management compliance.

  • Adherence to production schedules.

  • Contribution to audience growth through visual storytelling.



Requirements




  • Bachelor's Degree or HND in Graphic Design, Animation, Multimedia, Fine Arts, Mass Communication, or a related discipline.

  • Professional certifications in Adobe Creative Suite, Motion Graphics, or Animation are an added advantage.



Experience:




  • Minimum of 3 years' experience in motion graphics, television production, advertising, media, or digital content creation.

  • Experience working in a television station, production company, creative agency, or digital media organization is highly preferred.

  • A strong portfolio demonstrating motion graphics, animation, and broadcast work is mandatory.



Technical Skills:

Proficiency in:




  • Adobe After Effects

  • Adobe Premiere Pro

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe Media Encoder

  • Cinema 4D (advantage)

  • Blender (advantage)

  • DaVinci Resolve (advantage)

  • Adobe Audition (basic knowledge)



Knowledge of:




  • Broadcast graphics workflows

  • Video codecs and export settings

  • Motion tracking

  • Green screen compositing

  • Character animation

  • Typography animation

  • Color theory

  • Storyboarding

  • Audio synchronization

  • AI-powered creative tools



Competencies:




  • Creative thinking

  • Visual storytelling

  • Strong artistic ability

  • Attention to detail

  • Time management

  • Communication skills

  • Collaboration

  • Problem-solving

  • Adaptability

  • Brand awareness

  • Ability to work under pressure

  • Excellent organizational skills



Behavioural Expectations:

The Motion Graphics Designer is expected to:




  • Demonstrate creativity and originality.

  • Maintain high production standards.

  • Meet strict broadcast deadlines.

  • Respond positively to feedback.

  • Collaborate effectively across departments.

  • Maintain confidentiality regarding unreleased productions.

  • Continuously improve technical and creative capabilities.



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