• Application Deadline:
• Position: National Premium HORECA Manager



• Job Type Full Time



• Qualification BA/BSc/HND , MBA/MSc/MA



• Experience 7 - 10 years



• Location Lagos




• Job Field Sales and Business Development 
  
  

Purpose

• The National Premium HORECA Manageris responsible fordeveloping and executing national strategies to drive growth within the premium on-trade (HORECA – Hotels, Restaurants, Cafés) channel.


• The role focuses on building strong relationships with high-value accounts, enhancing brand visibility, and delivering sustainable revenue growth across the country.

Principal Accountabilities

• Develop and implement national strategies for the premium HORECA channel


• Build andmaintainstrong relationships with key premium accounts


• Lead negotiations and manage contracts with HORECA partners


• Oversee brand activations and visibility initiatives


• Monitor market trends and competitor activities


• Collaborate with internal teams for alignment 


• Track performance and provide insights to management


• Lead and develop the HORECA team


• Manage budgets and ensure ROI


• Ensure compliance with policies and regulations

Challenges:

• Intense competition


• High client expectations


• Multi-regional coordination

Planning:

• Macro: Annual


• Micro: Monthly

Requirements

• Education: First Degree / HND (MBA is an advantage)


• Experience: 7–10 years in FMCG, preferably wines & spirits


• Strong HORECA experiencerequired

Key Competencies:

• Strategic thinking


• Negotiation skills


• Leadership


• Business acumen


• Communication


• Problem-solving

Internal / External Contacts:

• Internal: Sales, Marketing, Supply Chain


• External: HORECA partners, distributors.