• Application Deadline:
• Position: Marketing Supervisor – DryHair & Home Care (BTL)



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 - 4 years



• Location Lagos




• Job Field Sales and Business Development 
  
  

Job Summary

• We are seeking a proactive and results-driven Marketing Supervisor – DryHair & Home Care (BTL) to plan, coordinate, and execute below-the-line (BTL) marketing activities that drive brand visibility, consumer engagement, and sales growth. The ideal candidate will have hands-on FMCG marketing experience, strong field execution skills, and the ability to lead promotional teams effectively.

Key Responsibilities

• Plan and execute BTL campaigns, including market activations, roadshows, in-store promotions, and consumer engagement activities.


• Supervise and coordinate field promoters to ensure effective campaign execution.


• Manage the deployment of POS materials and maintain strong brand visibility across retail outlets.


• Build and maintain strong relationships with distributors, retailers, salons, and other trade partners.


• Monitor competitor activities and provide market intelligence to support business decisions.


• Prepare campaign reports, evaluate performance, and recommend improvement strategies.


• Ensure timely execution of the marketing calendar while adhering to approved budgets.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related discipline.


• Minimum of 2 – 4 years' experience in BTL, trade marketing, or field marketing within the FMCG industry.


• Experience in DryHair Care, Home Care, or Personal Care products is highly preferred.


• Strong leadership and team supervision skills.


• Excellent communication, analytical, and reporting abilities.


• Ability to build and maintain strong trade relationships.


• Willingness to travel extensively for field marketing activities.