• Application Deadline: Wed, 30 Sep 2026 00:00:00 GMT
• Position: Manager, Sales and Marketing



• Job Type Full Time



• Qualification BA/BSc/HND , Professional Certificate



• Experience 7 - 10 years



• Location Lagos




• Job Field Sales and Business Development 
  
  

Department: Sales & Marketing

Reports To: Director/Head of Sales & Marketing or other designated member of Management

Direct Reports: As assigned

Job Purpose

• The Sales & Marketing Manager is responsible for driving CIoD Nigeria’s commercial revenue growth, institutional partnerships and business development opportunities in support of the Institute’s strategic and statutory objectives.


• The role manages the commercial pipeline from prospecting and lead qualification through proposal, negotiation, conversion and account development.


• It works closely with Corporate Communications and relevant Directorates to convert market opportunities generated through the Institute’s programmes, events, publications, partnerships and other approved commercial offerings.

Key Responsibilities

Business Development & Market Development:

• Develop and implement a business development plan aligned with the Institute’s strategic plan and approved revenue targets.


• Identify new sectors, organisations, regulators and institutional partners with potential for engagement with CIoD Nigeria.


• Conduct market, sector and competitor analysis to identify growth opportunities and emerging demand.


• Maintain a robust and current commercial pipeline across approved revenue lines.

Revenue Generation & Conversion:

• Identify, qualify and pursue prospective corporate organisations, government agencies, regulators and institutional partners.


• Develop commercial proposals, presentations, quotations and offers consistent with CIoD Nigeria’s brand and governance standing.


• Lead pitches and presentations and negotiate commercial terms within delegated authority and approved policy.


• Convert qualified prospects into paying participants, sponsors, partners, corporate clients and other approved revenue relationships.


• Achieve agreed monthly, quarterly and annual revenue targets and report performance to Management.

Sponsorship, Exhibition & Advertising Sales:

• Develop and secure sponsorship, exhibition and advertising opportunities for the Annual Directors’ Conference and other Institute events and publications.


• Develop customised sponsorship and commercial packages appropriate to the Institute’s positioning.


• Manage sponsor and exhibitor relationships across the full event cycle, including fulfilment and post-event reconciliation.

Corporate Partnerships & Account Management:

• Develop corporate partnerships, including training arrangements, MoUs, joint programme delivery and other approved collaborations.


• Engage CEOs, senior executives, HR/L&D leaders, Company Secretaries, board members and other decision-makers.


• Maintain key accounts and identify opportunities for repeat business and cross-selling across the Institute’s programme suite.


• Monitor partner satisfaction and resolve commercial issues promptly and professionally.

Lead Management, CRM & Reporting:

• Receive and qualify leads generated through Corporate Communications, Institute programmes and events.


• Maintain accurate prospect and opportunity records in the approved CRM/database.


• Track conversion, pipeline value, revenue performance and forecast accuracy and provide structured market feedback to Management.

Key Performance Indicators

• Revenue achieved against approved target.


• Value and quality of active commercial pipeline.


• Qualified-lead-to-conversion rate.


• Sponsorship, exhibition and advertising revenue secured.


• New and retained corporate accounts/partnerships.


• Repeat business and client retention rate.


• Forecast accuracy and quality of Management reporting.

Academic & Professional Requirements

• Bachelor’s degree in Business Administration, Marketing, Sales, Economics, Management or a related discipline.


• Professional qualification in Sales, Marketing, Business Development or a related field is an advantage.

Experience:

• 7-10 years’ relevant experience, preferably with demonstrable B2B sales or business development experience.


• Demonstrable experience meeting revenue, sales or business development targets.


• Experience selling professional services, executive programmes, memberships, events, sponsorships or similar offerings is highly desirable.


• Experience engaging senior executives and corporate decision-makers.

Competency & Skills Requirements:

• Strong B2B business development, sales and commercial relationship-management capability.


• Strong understanding of the operating environment of professional and membership-based organisations.


• Excellent negotiation, presentation, pitching and influencing skills.


• Commercial acumen with strong pipeline, CRM and target-management discipline.


• Strong analytical, communication and relationship-management skills.


• Ability to engage senior executives and manage multiple commercial opportunities simultaneously.