Field Sales and Marketing Manager at Alfred & Victoria Associates

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
9 days ago

Additional Details

Job ID
159617
Job Views
26

Job Description






Purpose of the Role




  • The Sales Manager is an experienced sales professional responsible for driving sales performance in key territories and managing high-value customer accounts.

  • Acting as both a hands-on salesperson and a field mentor, the Sales Manager ensures strong customer relationships, consistent sales growth, and adherence to Company’s sales and service standards.



Key Responsibilities




  • Achieve monthly, quarterly, and annual sales targets across assigned territories and accounts.

  • Prepare daily, weekly, monthly, quarterly and annual sales forecasts and projections in line with the regional targets.

  • Meet and exceed monthly, quarterly and annual sales and payments forecasts and budgetsManage and deepen relationships with key customers, distributors, and retail partners. Manages accounts receivables and ensures collections.

  • Develop and supervise a strategic business and marketing plan in order to meet or exceed allocated sales targets

  • Establishes sales objectives by creating a RTM sales plan and targets for regions/territories in support of national objectives. Increasing business opportunities through various routes to market.

  • Provide coaching and field guidance to less experienced Sales Representatives.

  • Drive product visibility, brand placement, and territory expansion initiatives.

  • Collect and share market intelligence, including competitor activities and emerging opportunities.

  • Ensure timely and accurate reporting of sales activities, targets, and field performance.

  • Collaborate with Marketing, Logistics, and Customer Service to ensure customer satisfaction.

  • Promote Company’s values through professionalism, accountability, and a strong customer-first mindset.

  • Any other tasks as assigned from time to time.



Key Performance Indicators (KPIs)




  • Achievement of assigned sales targets.

  • Growth in key accounts and customer retention rate.

  • Timeliness and accuracy of sales reports.

  • Quality of field mentoring and peer support.

  • Compliance with sales processes and ethical standards

  • Customer satisfaction



Job Requirements




  • Bachelor’s Degree in Marketing, Business Administration, Pharmacy, Life Sciences, Healthcare Management, or a related field.

  • 3–5 years of experience in pharmaceutical, healthcare, medical sales, FMCG, or a related commercial environment.

  • Strong understanding of the hospital and retail pharmacy market, including key decision-makers, procurement processes, distributors, and purchasing patterns.

  • Strong knowledge of product promotion, sales presentations, customer engagement, and market activation.

  • Proficiency in Microsoft Office and CRM/sales management systems.



Key Competencies:




  • Strong interpersonal and negotiation skills, Proven ability to manage and grow key accounts, Coaching and team support mindset, Excellent communication and reporting skills, High self-motivation, integrity, and field discipline.



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