Commercial Sales Manager at Crown Interactive

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
14 days ago

Additional Details

Job ID
83932
Job Views
30

Job Description



RESPONSIBILITIES



  • Market Analysis: Conduct comprehensive market research to identify trends, competitor activities, and customer preferences within the power electricity sector. Analyze data to understand market dynamics and identify opportunities for growth.

  • Strategic Planning: Develop marketing strategies aligned with business objectives to promote products and services effectively. Collaborate with cross-functional teams to define target markets, positioning, and pricing strategies.

  • Campaign Management: Plan and execute marketing campaigns across various channels, including digital marketing, print media, events, and exhibitions. Coordinate with advertising agencies and media partners to ensure effective campaign delivery.

  • Product Promotion: Develop marketing collateral, sales materials, and product presentations to support sales teams in promoting power electricity products and services. Ensure alignment with brand guidelines and messaging.

  • Lead Generation: Implement lead generation programs to acquire new customers and expand market reach. Develop and nurture relationships with key stakeholders, including utility companies, government agencies, and industry associations.

  • Customer Engagement: Enhance customer engagement through targeted communication, newsletters, and customer feedback mechanisms. Identify opportunities to improve customer satisfaction and loyalty.

  • Performance Monitoring: Track and analyze the performance of marketing campaigns, measuring key metrics such as ROI, conversion rates, and customer acquisition costs. Use data-driven insights to optimize marketing strategies and tactics.

  • Regulatory Compliance: Stay informed about regulatory requirements and industry standards within the power electricity sector. Ensure marketing activities comply with relevant laws and regulations.


REQUIRED SKILLS



  • ·Strong understanding of market dynamics, customer behavior, and industry trends.

  • ·Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.

  • ·Excellent presentation skills

  • ·Demonstrated ability to develop and execute strategic marketing plans.

  • ·Proficiency in market research, data analysis, and campaign management tools.

  • ·Experience with regulatory compliance in the power sector is a plus.

  • ·Creative thinking and problem-solving skills.

  • Ability to thrive in a fast-paced, dynamic environment.


QUALIFICATION



  • Bachelor's degree in Marketing, Business Administration, or related field. MBA preferred.

  • Proven experience in marketing roles within the power electricity sector or related industries.


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