Marketing Executive at Advantage Health Africa

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
100280
Job Views
79

Job Description



Responsibilities :



  • Strong leadership qualities, excellent numerical skills, and a proven track record in financial management.

  • Develop and implement marketing strategies that align with our company’s goals and mission.

  • Lead and execute marketing campaigns from conception to completion.

  • Collaborate with cross-functional teams to create engaging content that resonates with our target audience.

  • Manage and optimize paid acquisition channels, including PPC campaigns, social media advertising, and email marketing.

  • Oversee the production of all promotional materials and marketing campaigns, ensuring brand consistency.

  • Analyse market trends and competitors’ activities to identify opportunities and challenges.

  • Prepare and manage the marketing budget, ensuring cost-effectiveness and ROI.

  • Build and maintain relationships with media and stakeholders through creative PR strategies.

  • Monitor and report on the effectiveness of marketing communications with a focus on continuous improvement.


Qualifications:



  • Bachelor's degree in Marketing, Business Administration, or related field with a Master's degree or MBA as an added advantage .

  • Proven experience 6years in marketing roles, with a minimum of 2years in a r leadership position.

  • Demonstrated expertise in developing and executing strategic marketing plans, campaigns, and initiatives that drive business results and customer engagement.

  • Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and analytics platforms.

  • Creative thinker with a keen eye for design and messaging, able to develop compelling marketing materials that resonate with target audiences.

  • Analytical mindset with proficiency in data analysis, market research, and performance measurement, using insights to inform decision-making and optimize marketing strategies.


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