Job Description
Job Role
Organize effective media relation programme and initiatives in order to develop a credible relationship between the Bank’s subsidiaries and the media as a stakeholder.
Functions and Responsibilities
- Write newsworthy stories for Banks within African subsidiaries
- Develops, maintains, and manages a proactive media relations programme/annual media plan.
- Report newsworthy mentions across all subsidiaries monthly
- Dispenses newsworthy information to the media.
- Provides media/publicity support to SBUs events.
- Prompt and efficient interface with the media for media relations programme and annual media plan executions
- Establish and maintain strong contact and relationship with media – News editors, sub-editors, photo editors and key journalists.
- Ensure prime and advantageous coverage of the Bank’s activities and events above competition.
- Monitors and manage potentially damaging stories emanating from the media and the environment about the organization.
- Organizes Press Conferences, Media briefings and interactive sessions for media relationship management and information dissemination.
- Perform other duties as assigned by the Head, Corporate Communication
Skills / Competence Requirements
Required Knowledge, Skills and Abilities
- Banking Operations (Domestic & International Operations)
- Financial/Banking Industry Knowledge
- Communications
- Branding
- Marketing
- Advertising
- Research Skills
- Policy Development/Implementation
- Creative thinking and innovative.
Generic Skills
- Strategic Focus
- Integrity and Discretion
- Initiative/ Proactive
- Entrepreneurship
- Analytical skills / Problem solving
- Resilience, Tenacity and Integrity
- Interpersonal skills
- Communication (oral & written)
- Team building / conflict management
- Organization & coordination
- General managerial / administration
Professional Requirements
Qualification
- First degree in Social Sciences, Humanities and Business-related disciplines
Minimum Experience
- 3 – 4 years’ experience in Financial Journalism, PR practice or PR consultancy