• Application Deadline:
• Position: Healthcare Digital Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 4 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Develop and execute digital marketing strategies for hospitals and health services.


• Manage social media accounts, creating engaging content to increase brand awareness.


• Optimize the hospitals’ and health services’ websites for user experience and search engine visibility.


• Coordinate online advertising campaigns to reach target audiences effectively.


• Analyze data and metrics to assess the success of digital marketing efforts.


• Collaborate with the marketing team to ensure consistency across all channels.


• Create and manage email marketing campaigns to engage and retain patients and clients.


• Stay informed about industry trends and emerging digital marketing technologies.


• Monitor and respond to online reviews and feedback from patients and clients.


• Build and nurture relationships with the hospitals’ and health services’ online community.


• Implement SEO (Search Engine Optimization) strategies to improve the hospitals’ and health services’ online visibility and rankings in search engine results.


• Utilize data analytics tools to track key performance indicators and generate reports on the effectiveness of digital marketing initiatives.


• Collaborate with healthcare professionals to ensure accurate and compliant representation of medical information in digital content.


• Manage online reputation by monitoring and responding to patient and client inquiries and comments on social media and other digital platforms.


• Stay abreast of healthcare regulations and compliance standards related to digital marketing activities.


• Develop and execute targeted digital campaigns for specific medical services or departments within the hospital or health service.


• Conduct market research to identify trends, competitive landscape, and opportunities for digital growth.


• Create graphic designs and content that are visually appealing and informative digital content.


• Implement lead generation strategies to attract potential patients and clients and convert leads into appointments or engagements.


• Collaborate with IT teams to ensure the security and integrity of digital assets and patient and client data.

Requirements & Skills

• Knowledge of marketing mix


• Social media marketing skills


• SEO skills


• Web management skills


• Target oriented


• Product knowledge


• Good communication and presentation skills


• Ability to work long hours, often under pressure


• Demonstrable leadership skills with an ability to demonstrate a flexible leadership style


• Effective decision-making and problem-solving skills


• Team player.

Education and Qualification

• Degree in Business Administration/Management/Marketing or any of the social sciences.


• At least 4 years of marketing experience.


• At least 2 years of experience in the same role in a hospital.


• Demonstrate strong leadership qualities.