• Application Deadline:
• Position: Head of Category - Home Care


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 7 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Purpose

Utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling category/brand strategies, aligned to group brand strategies

Reports to

Head of Marketing, Family Care

Significant  Relationships

(Internal & external)

• Regional Marketing team


• Brand Activation team


• Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insight, Digital


• Advertising agencies & Service providers

Key Accountabilities

• Create and develop category/brand strategies to grow the category/brands market share volume/value and profitability


• Support the delivery of overall budgeted profitability of the Category by developing solid brand strategies that grow and sustain brand performance


• Monitor and report the regional category performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.)


• Explore & exploit new growth opportunities for the category.


• Lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2


• Collate regional consumer insights and output from research plans to feed into the development of the brand strategy


• Define pricing policy for products within the category/brand portfolio in the Region


• Ensure development of regional communication material aligned to the category/brand strategy and that support the delivery of CBU brand plans


• Participate actively in company-wide initiatives as required – e.g. Margin Improvement


• Proactively identify sources and resource needs to support brand growth

Job Context & Special Features:

May require

• Significant in-country and regional travel


• International travel


• Flexibility to work on weekends

Qualification , Experience & Competencies

Qualifications Experience

• Bachelor Degree


• Over 7 years demonstrated experience in Brand Management


• Professional Qualification in Marketing is essential


• Post graduate degree is desirable


• IT savvy including the use of MS Office Suite of Applications

Capabilities/Technical skills

Consumer Champion

• Insight generation (Proven strength)


• Communication (Mastery)


• Digital (Proven strength)

Brand Champion

• Brand propositions (Proven strength)


• Strategy (Proven strength)

Profit and Growth Champion

• Commercial delivery (Mastery)


• RTM (Mastery)

Innovation Champion

• Innovation (Proven strength)


• NPD and PLM (Mastery)

Business Leader

• Personal leadership (Proven strength)


• Personal drive (Proven strength)


• Talent development (Proven strength)