• Application Deadline:
• Position: Marketing Strategist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

JOB DESCRIPTION:

• As a marketing strategist at their organization, you will develop and execute marketing strategies that align with the agency's and clients' business objectives.


• You will be crucial in enhancing brand visibility, generating leads, increasing sales, and achieving overall marketing success.

JOB RESPONSIBILITIES:

• Manage and coordinate the marketing activities of the company and its clients.


• Define clear and measurable marketing objectives based on business targets.


• Align these goals with the brand’s overall strategy.


• Develop comprehensive marketing plans encompassing various channels (digital, social media, etc.).


• Create campaigns to increase web traffic and drive engagement.


• Regularly evaluate performance metrics, such as conversion, click-through, and ROI.


• Use data insights to refine strategies and optimize campaigns.


• Stay informed about industry trends, consumer behavior, and competitor activities.


• Anticipate shifts in the market landscape.


• Research and identify new opportunities.


• Conduct market research to identify gaps, customer needs, and emerging trends.


• Propose innovative ideas to promote the brand and its products.


• Oversee each platform that we manage for the organization and its clients.


• This will include social media accounts, websites, newsletters, and similar platforms.


• Manage and work closely with cross-functional teams (content writing graphics design, and video editing) to align marketing efforts.

JOB REQUIREMENTS:

• Proven track record as a Marketing Strategist with at least 2 years experience.


• A Bachelor’s degree in Marketing or a relevant field (e.g., Business Administration, Communication).


• Teachability


• Demonstrable success with marketing campaigns.


• Have a firm grasp of digital marketing.


• Have an in-depth knowledge of marketing analytics.


• In-depth knowledge of CRM software and Content Management Systems. (CMS).


• Familiarity with SEO/SEM and Google Analytics.


• Excellent verbal and written communication skills.


• Ability to convey complex ideas effectively.


• Strong analytical skills to interpret data and make informed decisions.


• Comfortable working with metrics and KPIs.


• Experience in managing teams or collaborating with cross-functional groups.