• Application Deadline:
• Position: Marketing Automation Specialist


• Job Type Full Time , Hybrid


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 4 - 6 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Role Purpose

• The Marketing Automation Specialist is responsible for planning, developing, and implementing marketing automation campaigns to nurture leads and drive conversions throughout the customer lifecycle.


• They will collaborate with key stakeholders to define best practices and ensure targeted communication reaches IDP's core audience.

Marketing Automation And Lead Nurturing

What would you do for us?

• Plan, develop, and execute automated marketing campaigns across various channels (email, SMS, social media) to drive engagement and conversion across SSA Offices


• Segment audiences and optimize campaigns for increased effectiveness.


• Develop optimized content and messaging, email templates, and asset tagging in line with brand guidelines.


• Oversee and implement lead-scoring processes and customer nurturing campaigns.


• Analyze potential gaps and opportunities in the sales funnel and create automated campaigns to improve conversion.


• Develop and provide periodic reports on marketing automation metrics and trends.


• Conduct A/B testing on subject lines, email copy, layouts, and CTAs to drive conversion improvements.


• Ensure cross-browser/email compatibility through testing.

Creativity & Innovation

• Think "outside the box" to identify new and innovative ideas to improve lead nurturing campaign efficiency.


• Create online content aligned to influence various customer personas as part of the marketing strategy

Collaboration

• Lead, develop, and maintain a high-performing team to deliver IDP's key marketing objectives.


• Set clear performance targets for key team KPIs.


• Regularly meet with country teams to discuss results and best practices.

Reporting

• Provide monthly reports to key stakeholders on the standard KPIs of marketing automation campaigns.

Financial Management

• Manage budget and resource allocations effectively to deliver business priorities.


• Exercise appropriate stewardship over IDP assets and intellectual property.

Required Experience

• A master's or bachelor's degree in marketing or a related field.


• 4-6 years of demonstrable experience delivering high-quality marketing solutions with positive, measurable results.


• Strong understanding of marketing automation workflows and lead nurturing processes.


• Excellent budget management and cost-benefit analysis skills.


• Highly effective planning and organization skills with the ability to manage multiple competing priorities.


• Creative thinker with the ability to develop contemporary marketing content.


• Highly effective relationship-building and relationship-management skills.


• Ability to read, analyze, and interpret information effectively.


• Fluent in English with excellent communication skills across all key methods (oral, written, and nonverbal).


• Problem-solving skills and the ability to implement creative solutions.

Tech-Savvy

• Proficient with marketing automation platforms, CRM systems, and data analysis tools.


• Experience with data visualization tools (Tableau, Power BI)


• Experience with SQL or another data query language


• Experience with demand generation and lead nurturing campaigns


• Experience with marketing attribution modeling


• Experience with marketing budgeting and forecasting

Interview Process

• Chat with the Recruitment Team


• Technical Assessment


• Chat with the NG Marketing Team


• Chat with the Regional Marketing Team