Job Overview

Location
Lagos, Kebbi
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
10211
Job Views
106

Job Description



Job Purpose



  • Implement brand strategy to grow and sustain brand performance and profitability.

  • Monitor, control and report brand performance through brands health indicators (NNS, GM, MC) and key consumer KPIs (market share, awareness, trial, attribute rating etc.) providing solutions to shortfalls

  • Support the management of the NPD process for the brand within the TEC CBU.

  • Support the development & execution of approved brand M&C plan within guidelines.

  • Understand & apply relevant external environment factors including consumer insights, competitor activity and other CBU activity (networks).

  • Support Product Life Cycle Management including demand forecasting and minimising residuals.

  • Effective execution of Trade Marketing plans

  • Participate actively in company-wide initiatives as required – e.g. Margin Improvement

  • Implement brand strategy to grow and sustain brand performance and profitability

  • Monitor, control and report brand performance through brands health indicators (NNS, GM, MC) and key consumer KPIs (market share, awareness, trial, attribute rating etc.) providing solutions to shortfalls


Requirements



  • Bachelor Degree

  • 5-7 years demonstrated experience in Brand Management

  • Professional Qualification in Marketing is essential

  • IT savvy including the use of MS Office Suite of Applications

  • Self-driven and possess very high levels of energy, motivation, enthusiasm, drive and resilience.

  • Good knowledge of E- commerce

  • Strong interpersonal skills so as to effectively work with internal and external customers.

  • Must be exceptional at business development with extensive customer interaction


Consumer Champion:



  • Insight generation (Developed)

  • Communication (Developed)

  • Digital (Developed)


Brand Champion:



  • Brand propositions (Emerging)

  • Strategy (Emerging)


Profit and Growth Champion:



  • Commercial delivery (Developed)

  • RTM (Developed)


Innovation Champion:



  • Innovation (Emerging)

  • NPD and PLM (Developed)


Business Leader:



  • Personal leadership (Developed)

  • Personal drive (Emerging)

  • Talent development (Emerging)


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