• Application Deadline: Sun, 10 Jul 2022 00:00:00 GMT
• Position: Digital Marketing Executive


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Digital Marketing Executive (Media, SEO)

We seek an experienced Digital Marketing Executive (Media & SEO) to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers


• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness


• Be actively involved in SEO efforts (keyword, image optimization etc.)


• Prepare online newsletters and promotional emails and organize their distribution through various channels


• Provide creative ideas for  marketing and update the website


• Collaborate with designers to improve user experience


• Negotiate with advertising sales agents to ensure the most cost-effective deal structures.


• Manage budgets and monitor campaign costs and ROI metrics.


• Track and present campaign data such as views, click-through rates, engagements, and customer conversion rates.


• Monitor audience and media trends, practices, and new technologies.


• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)


• Help identify target audiences and plan media campaigns


• Compare and negotiate rates, ad space and airtime


• Optimize plans and budgets according to the best media mix


• Prepare schedules and adjust when needed


• Experiment with new platforms and channels


• Orchestrate digital strategies across various platforms.


• Maintain and update customer databases

Requirements

• Proven experience buying media as well as in search engine optimisation


• Excellent understanding of digital marketing concepts and best practices


• Experience with B2C social media, Google Adwords, email campaigns and SEO/SEM


• Working knowledge of ad serving tools (e.g., DART, Atlas)


• Knowledge of web analytics tools (e.g. Google Analytics etc.)


• Analytical mindset and critical thinking


• Excellent communication and interpersonal skills

Qualification: A BSc in Marketing, Finance, Law or any relevant field.

Minimum of 2 years in media buying. Experience in a marketing agency will be a plus.