• Application Deadline:
• Position: Brand Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Summary

• Our company is looking for a Brand Manager who will be responsible for managing the company's largest brand, ensuring it reaches the right market and significantly increases sales. The ideal candidate will have at least 5 years of experience in brand management, a deep understanding of market dynamics, and a proven track record of driving brand growth.

Responsibilities

• Develop and implement comprehensive brand strategies to position the flagship brand effectively in the market.


• Conduct market research and analysis to identify target audiences, market trends, and competitive landscape.


• Collaborate with cross-functional teams, including marketing, sales, product development, and customer service, to ensure brand consistency and alignment with business objectives.


• Manage and oversee all brand communication and marketing activities, including advertising, promotions, public relations, and digital marketing.


• Monitor and analyze brand performance metrics, sales data, and market feedback to assess the effectiveness of brand strategies and make necessary adjustments.


• Develop and manage the brand budget, ensuring efficient allocation of resources to maximize ROI.


• Lead brand innovation and development initiatives to drive growth and market expansion.


• Ensure brand compliance with all relevant regulations and industry standards.


• Build and maintain strong relationships with key stakeholders, including customers, partners, and vendors.


• Represent the brand at industry events, trade shows, and other promotional activities.

Skills Requirements

• Strong understanding of market research, consumer behavior, and competitive analysis.


• Excellent strategic thinking and analytical skills.


• Proficient in marketing tools and software, as well as digital initiatives.


• Exceptional communication, presentation, and interpersonal skills.


• Ability to work effectively in a fast-paced, dynamic environment.


• Strong leadership and project management skills.


• Creative mindset with a passion for building and sustaining brand equity.