• Application Deadline: Fri, 15 Jul 2022 00:00:00 GMT
• Position: Digital Marketing Executive


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

We are looking for an experienced and result-driven Digital Marketing Executive to join La Roche Equipment! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing and managing the overall company's website, e-commerce and digital marketing strategy. Digital marketing strategies and online shop are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives. We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.

Responsibilities and Duties:

• Work with the Marketing Manager and commercial department to execute innovative strategies to achieve client objectives


• Utilize SEO methods to increase site traffic, measure web traffic to content


• Engage with customers to understand the overall concept of the campaigns, including the brand, customer, product goals, and all other aspects of service


• Stay up to date with the latest technology and best practices


• Execute SEM (Google AdWords, Google Display and YouTube) ads


• Measure ROI and KPIs and generate reports from Google Analytics and other platforms upon requests


• Prepare and manage a digital marketing budget


• Setup social media ads, monitor and optimize on the backend of the platforms, the website and the e-commerce (Facebook, Instagram, Twitter, LinkedIn…)


• Oversee all the company's social media accounts


• Document Ad campaigns in a ppt from A to Z to keep track of campaigns, dates, trackers, budget, and visuals


• Monitor the digital presence of competitors and provide suggestions for improvement

Qualifications:

• BSc. in Digital technologies or relevant field 


• 5+ years of experience as a Digital Marketing Executive


• 5+ years of experience in developing and implementing digital marketing strategies


• Good knowledge of all different digital marketing channels and e-commerce updates


• Good knowledge and experience with online marketing tools, e-commerce and best practices


• 5+ years of hands-on experience with SEO/SEM, Google Analytics and CRM software


• Familiarity with web design


• Sense of ownership and pride in your performance and its impact on a company’s success


• Critical thinker and problem-solving skills


• Good time-management skills


• Great interpersonal and communication skills