The Corporate Communications Executive will be responsible for managing all aspects of the brand and image, both internally and externally.
The ideal candidate will be responsible for creating and maintaining the brand of the company and public reputation.
The Corporate Communications Executive develops and manages strategic internal and external communication programs with the aim of strengthening the public image of the company.
He/She will be responsible for developing, implementing, and overseeing communication strategies that effectively promote the brand and engage target audience.
Responsibilities:
Develop, maintain, implement and execute a comprehensive brand and marketing management plan.
Provide strategic direction and result oriented initiatives in developing our business from a brand management point of view.
Develop and maintain guidelines, systems and tools to ensure strong brand consistency across multiple platforms.
Oversee the maintenance of all web sites, electronic media pages, social media and other applications.
Ensure consistency of all advertising, promotions and communication across platforms
Manage selection, ordering and distribution of informational and promotional materials.
Participate in the development and facilitation of special projects as needed to support and engage the membership and customers. Assist in coordinating in-store special events.
Participate in department meetings to plan promotions and merchandising.
Work with other departments to coordinate advertising and other publicity for promotions.
Produce publications for promotions – special flyers, coupons etc.
Develop and build strategic relationships and partner with key industry players, agencies and vendors.
Measure and report performance of marketing campaigns, gain insight and assess this against goals.
Produce valuable and engaging content for website, social media and other communication avenues.
Qualifications:
Bachelor’s Degree in Communications, Marketing or related field.
Minimum of three years’ experience in a related position
Excellent writing and editing skills.
Strong understanding of social media platforms
Experience with media relations.
Strong organizational skills and ability to manage multiple projects simultaneously.