Marketing Asst. Manager / Manager at LG Electronics

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
103336
Job Views
99

Job Description



About the job



  • The Marketing Asst. Manager / Manager needs to fully understand the market.

  • To Position No#1 CE Business in the region with full understanding of products and Market insight


Key Responsibilities:


[Marketing]



  • Brand management

  • Strategic IMC marketing campaign planning for new product launch

  • Marketing media mix optimization

  • Creative development and campaign management

  • Setting the key performance index and measure the effectiveness of the marketing activities.

  • enhancing website traffic and conversion based on understanding the key metrics of digital marketing

  • PR Planning and execution


[Digital & e-commerce]



  • Setting e-commerce strategy for segmented targeting and model mix

  • Managing e-commerce platform

  • Enhance traffic to the website and enhance the conversion through various marketing vehicles.

  • Marketing media mix optimization (including Google / Meta / Criteo / Affiliates)

  • Setting the key performance index and measure the effectiveness of the marketing activities.

  • Data analysis


Qualifications, Experience and Skills:



  • Experience: Minimum 5 years experience in similar role.

  • Education: Bachelor degree in Marketing or similar educational background / MBA is a plus.


Skills required:



  • Excellent PR / communication, presentation, negotiation and persuasion skills

  • Highly self-motivated and able to work both independently and within a team environment

  • Cultural awareness and comfortable working for global companies with complex reporting structure

  • High achiever, flexible, proactive and result oriented (complete tasks as per due date)

  • Excellent MS Office skills

  • Knowledge in Electronics market


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