Farm Marketing Officer at Smart Partners

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
103534
Job Views
109

Job Description



Job Summary



  • Do you have a passion for agriculture and a drive to sell? Are you a go-getter excited to build on a successful and growing farm business? If so, we want to hear from you!

  • Our client is looking for a self-motivated Marketing Officer to join our team and play a key role in expanding our sales reach and profitability.


Responsibilities 



  • Develop and implement a comprehensive marketing strategy to increase sales across all farm products.

  • Conduct market research to identify new target audiences and sales opportunities.

  • Manage and expand existing customer relationships.

  • Develop engaging content (written, visual, and social media) to promote the farm and its products.

  • Manage all aspects of online sales, including website content, e-commerce platform, and online marketing campaigns.

  • Attend farmers markets, agricultural events, and trade shows to promote the farm and generate leads.

  • Track and analyze marketing performance metrics and adjust strategies as needed.

  • Collaborate with farm staff on product information, pricing, and promotions.

  • Develop and manage the farm's brand identity and messaging.

  • Stay up-to-date on industry trends and best practices in agricultural marketing.


Education, Qualification and Experience



  • Bachelor's Degree in Marketing, Agriculture, Business, or a related field (or equivalent experience).

  • Minimum 2 years of experience in agricultural marketing or a similar B2B/B2C sales environment.

  • Proven track record of success in developing and implementing marketing strategies that drive sales growth.

  • Excellent written and verbal communication skills.

  • Strong analytical and problem-solving abilities.

  • Ability to work independently and as part of a team.

  • Passion for agriculture and a commitment to sustainable practices.

  • Proficiency in social media marketing and content creation (a plus).

  • Experience with e-commerce platforms (a plus).


Benefits



  • Competitive salary and benefits package.

  • Opportunity to work in a fast-paced and dynamic environment.

  • Make a real impact on the success of a growing and sustainable farm business.

  • Be part of a passionate and dedicated team.


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