Job Description
Job Summary
- Do you have a passion for agriculture and a drive to sell? Are you a go-getter excited to build on a successful and growing farm business? If so, we want to hear from you!
- Our client is looking for a self-motivated Marketing Officer to join our team and play a key role in expanding our sales reach and profitability.
Responsibilities
- Develop and implement a comprehensive marketing strategy to increase sales across all farm products.
- Conduct market research to identify new target audiences and sales opportunities.
- Manage and expand existing customer relationships.
- Develop engaging content (written, visual, and social media) to promote the farm and its products.
- Manage all aspects of online sales, including website content, e-commerce platform, and online marketing campaigns.
- Attend farmers markets, agricultural events, and trade shows to promote the farm and generate leads.
- Track and analyze marketing performance metrics and adjust strategies as needed.
- Collaborate with farm staff on product information, pricing, and promotions.
- Develop and manage the farm's brand identity and messaging.
- Stay up-to-date on industry trends and best practices in agricultural marketing.
Education, Qualification and Experience
- Bachelor's Degree in Marketing, Agriculture, Business, or a related field (or equivalent experience).
- Minimum 2 years of experience in agricultural marketing or a similar B2B/B2C sales environment.
- Proven track record of success in developing and implementing marketing strategies that drive sales growth.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Ability to work independently and as part of a team.
- Passion for agriculture and a commitment to sustainable practices.
- Proficiency in social media marketing and content creation (a plus).
- Experience with e-commerce platforms (a plus).
Benefits
- Competitive salary and benefits package.
- Opportunity to work in a fast-paced and dynamic environment.
- Make a real impact on the success of a growing and sustainable farm business.
- Be part of a passionate and dedicated team.