Brand Manager at Perfetti Van Melle

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
103670
Job Views
111

Job Description



WHAT YOU WILL DO



  • Drive the implementation of the marketing strategy for the company in line with objectives.

  •  With the Support the Category Manager, prepare the Annual Country & Brand Plans for the Marketing Function.

  • Lead responsibility for brand management and corporate identity including portfolio management, product renovation and reengineering.

  • Monitor brand profitability & propose corrective measures to meet the profitability goals incl price increase, product renovation etc.

  •  Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives

  • Under supervision of the Category Manager, Plan and execute the Marketing Operations (activations, visibility tools) under strict Budgetary Controls

  •  With the Support of  the Category Manager develop new brand communication in close liaison with Group Marketing


OUR PERFECT CANDIDATE



  • Minimum 5 years within multi-national or other major FMCG company of substantial size and turnover with a balanced mix of hands-on Sales & Brand Management/Marketing experience preferably in the Food & Beverage sector.

  • Sound knowledge of Nigerian media landscape and consumers.

  • Experience of having developed new & effective communication materials including TV copies.

  • Able to collaborate efficiently with internal and external teams.

  • Good communication skills, both written and orally.

  • Experience working with & successfully managing 3rd party agencies / strategic partners.

  • Budgetary & cost control management.

  • Competitive intelligence & insights. .

  • Good experience in driving new product developments


Similar Jobs

Cookies

This website uses cookies to ensure you get the best experience on our website. Cookie Policy

Accept