• Application Deadline: Thu, 31 Oct 2024 00:00:00 GMT
• Position: Digital and New Media Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with organizational goals.


• Stay abreast of industry trends and emerging technologies to enhance digital marketing.


• Manage and optimize social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and others.


• Create engaging and shareable content to increase brand visibility and audience engagement.


• Develop creative and compelling content for digital platforms, including social media posts, blog articles, infographics, and videos.


• Collaborate with graphic designers, videographers, and content creators to produce high-quality visuals and multimedia content.


• Implement SEO strategies to improve organic search rankings and visibility.


• Execute and optimize search engine marketing (SEM) campaigns to drive targeted traffic and conversions.


• Planandexecuteemailmarketingcampaigns, including content creation, segmentation, and analysis


• Monitorandoptimizeemailperformancemetrics.


• Collaborate with web developers to ensure the organization's website is optimized for user experience and searches.


• Regularly update website content and monitor site analytics.


• Plan, implemented, and optimized digital advertising campaigns across various platforms, such as Google Ads, Facebook, and LinkedIn ads.


• Monitor and analyze ad performance metrics.


• Utilize analytics tools to track and report on the performance of digital marketing reports.


• Provide regular reports and insights to stakeholders, detailing key performance indicators and areas for improvement.


• Foster online community engagement through social media interactions, online forums, and other digital channels.


• Respond to comments, messages, and inquiries promptly and professionally.


• Conduct market research to identify opportunities, trends, and audience preferences in the digital landscape.


• Stay informed about competitors' digital marketing strategies.

Qualifications and Skills

• Bachelor's degree in Marketing, Communications, or a related.


• Proven experience in digital marketing, including social media management, SEO, SEM, and content creation.


• Familiarity with analytics tools such as Google Analytics and socialmediaanalytics.


• Strongcreativeandanalyticalskills.


• Excellentwrittenandverbalcommunicationskills.


• Ability to multitask and work in a fast-paced environment.


• Familiarity with emerging trends in new media and digital marketing.

SEO and SEM Performance:

• Improvement in organic search rankings.


• Increase in organic tract other website.


• ROI on SEM campaigns.

EmailMarketing:

• Open rate and click-through rate of email campaigns.


• Conversion rate from email marketing.


• Growth in email subscriber list.

WebsiteOptimization:

• Improvement in website track and user experience metrics (bounce rate, session duration).


• Increase in conversions from website visitors.


• Website load time and mobile optimization metrics.

Digital Advertising:

• ROI on digital advertising campaigns.


• Clickthrough rate (CTR) and conversion rate of ads.


• Cost per acquisition (CPA) for digital ads.


• Analytics and Reporting:


• Accuracy and time lines of performance reports.


• Number of action able insights provided to stakeholders.


• Improvement in KPIs based on reported insights.

Community engagement:

• Response time to social media comments and inquiries.


• Increase in positive online interactions and community sentiment.


• Number of online community engagements (forum posts, social media interactions).


• Market Research and Competitive Analysis:


• Number of market research reports generated.


• Implementation of strategies based on market research.