• Application Deadline:
• Position: Consumers Insight Executive


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 4 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Description

• A consumer insight Executive is responsible for collecting, analyzing, and interpreting data about consumer behavior, preferences, and market trends.


• The goal is to provide valuable insights that help organizations understand their target audience better and inform business strategies, marketing plans, product development, and customer experience improvements.

Responsibilities

• Gather data through various methods, including surveys, focus groups, social media monitoring, and customer feedback.


• Utilize customer databases, CRM systems, and other tools to analyze consumer behavior and trends.


• Monitor and interpret relevant market trends and competitor strategies.


• Assist in designing qualitative and quantitative research projects to gather consumer insights.


• Manage the end-to-end process of market research studies, from project planning to execution and reporting.


• Conduct demographic analysis and segmentation to understand specific target groups.


• Translate raw data into actionable insights that can support decision-making processes.


• Present findings in clear and engaging reports, presentations, and dashboards to stakeholders.


• Provide recommendations based on consumer insights to inform product development, marketing, and sales strategies.


• Work closely with marketing, product development, sales, and customer service teams to ensure consumer insights align with business needs.


• Liaise with external market research agencies to ensure that commissioned research meets company objectives.


• Communicate findings to senior leadership and other internal stakeholders to drive consumer-centric strategies.


• Keep track of industry developments, changes in consumer behavior, and new technologies affecting consumer engagement.


• Continuously monitor consumer touchpoints such as websites, social media platforms, and customer service channels to identify emerging trends and customer satisfaction levels.


• Track and measure the effectiveness of business strategies based on consumer data.


• Evaluate the performance of marketing campaigns, new products, or services through consumer feedback and sales data.


• Benchmark company performance against industry trends and competitors.

Qualifications:

• Bachelor's degree in Marketing, Market Research, Business Analytics, Psychology, or a related field.


• Postgraduate qualification in market research or consumer behavior is a plus.


• Proven experience (typically 2-4 years) in market research, consumer insights, or a similar role.


• Experience in using data analytics tools (e.g., SPSS, Tableau, Power BI) and CRM systems.


• Strong numerical and analytical skills with the ability to interpret data accurately.


• Proficient in statistical analysis and reporting techniques.


• Excellent communication skills to effectively present findings to both technical and non-technical audiences.


• ability to create compelling reports and presentations.


• Strong organizational and time management skills with the ability to manage multiple projects and deadlines simultaneously.


• Ability to maintain high accuracy levels when analyzing data and reporting findings.


• Experience in working cross-functionally with different departments as well as external research agencies.


• ability to influence and advise stakeholders based on data-driven insights.


• Strong proficiency in Microsoft Office Suite, especially Excel and PowerPoint.