Brand Manager / Marketer at Jewels Leading Lights Academy

Job Overview

Location
Lagos, FCT
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
10409
Job Views
96

Job Description



Key Responsibilities



  • Organize and attend marketing activities or events to raise brand awareness

  • An Excellent communicator and will have experience in managing different marketing ventures.

  • Conduct market research to identify opportunities for promotion and growth.

  • Conducting research and analyzing data to identify and define audiences.

  • Field and Social media marketing - creating, managing and growing the company's presence through .

  • Social Media knowledge per channel; understanding each social space, its audience, function and purpose to the brand.

  • Online public relations - building relationships with industry bloggers; influencers and other key thought leaders within the online space on behalf of the brand.

  • Customer relations - the Community Manager is often responsible for customer support -

  • Executing strategy - the Community Manager is responsible for effectively executing and optimising strategic marketing/communications plans.

  • Trend spotting; being able to identify key online trends to leverage for engagement.

  • Understanding of analytics so as to grow and optimise social media pages and create awareness for campaigns.

  • Event Coverage; visiting events and functions on behalf of the brand with on-site social media coverage.

  • Manage day-to-day activities for clients on Facebook, Twitter, Instagram, and other social sites.

  • Schedule and publish clients social media content to multiple channels.

  • Execute a specific brand voice for each client within respective social communities in a timely manner.

  • Utilize social analytics tools like Facebook Insights, Facebook Ads Manager etc to generate insights.

  • Work with creative team from time-to-time to create original content ideas.


Requirements



  • Bachelor's Degree in Communications, Computer Science, Marketing, Advertising, Public Relations, Media Studies, or other related fields preferred.

  • 3 - 4 years of experience in community development and managing social media platforms or communities for brands.

  • Proficient in Solid content Strategy, Visual design and web development strategy, Promotion Strategy and conversion strategy.

  • Able to write effective copy in a lot of different styles, for websites, twitter, Facebook, etc. Knowledge of writing for Search Engine Optimization (SEO) is also needed.

  • Excellent use of Canva or photoshop or Corel draw or any other graphic application

  • Problem solving and research skills.

  • Understands computers, SEO, internet access and being tech savvy is necessary.

  • A keen eye for detail and organization and excellent written communication skills focused on brand tone, voice, and persona with the ability edit and proofread.

  • Able to juggle multiple projects and client needs.

  • Strong research skills and the ability to provide insightful commentary.

  • Previous agency experience preferred.


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