• Application Deadline:
• Position: CapitalSage Technology Limited


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Summary

• This role impacts sales/revenue through development and execution of BTL (Below The Line) strategy to help influence trade channels, ensure best-in-class brand presence at point of sales and drive sell out from trade to deliver our commercial objectives.

Responsibilities

• Develop and implement a BTL Strategy for Johnvents FMCG Division.


• Design Trade Channels engagement platforms - Wholesale, Open market retail, Key Accounts, Supermarkets and Neighborhood Grocery stores.


• Develop and implement the optimal brand mix (Must stock list) for the retail channels working closely with the Group Head of Marketing.


• Translate brand plans into actionable trade executions and ensure effective cascade of same via cycle plans.


• Develop and drive trade launch plans around new product introductions.


• Sales growth drivers - development, measure and track performance insights, market & competitor monitoring, analysis and reporting whilst developing Commercial Insights.


• Manage sell out across trade Channels with a view to optimizing:


• Sales by channel.


• Share of shelf space, visibility and merchandising.


• SOM (Serviceable Obtainable Market) Growth by channel.


• Sales spend productivity.


• Develop concepts and coordinate product knowledge in order to anticipate customer demand.

Requirements

• Holds a business-related Bachelor's degree.


• Minimum of 2 years of experience in Trade Marketing.


• Analytical and numerically inclined, with a disruptive mindset.


• Has a continuous improvement mindset.


• Broad experience in a structured approach to customer relationship management and business development.


• Excellent entrepreneurial and commercial awareness.


• Possesses a high degree of assertiveness across cultural and educational diversity.


• Strong knowledge of the FMCG market.


• Insights into the food market and its key drivers.


• Strong negotiation skills.