• Application Deadline: Fri, 18 Oct 2024 00:00:00 GMT
• Position: Healthcare Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 5 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

​​​​​​​Key Responsibilities: 

• Strategic Marketing Planning: Develop and implement comprehensive marketing strategies tailored to the healthcare sector, pinpointing target markets and growth opportunities. 


• Campaign Management: Design and manage multi-channel marketing campaigns (digital, print, events) to boost brand awareness and generate qualified leads. 


• Content Development: Oversee the creation of engaging marketing materials—brochures, presentations, case studies, and online content—that effectively convey Mikul Health’s value proposition. 


• Client Acquisition: Identify and qualify potential clients in healthcare, including hospitals, clinics, and corporate wellness programs. 


• Relationship Building: Establish and nurture relationships with key decision-makers such as hospital administrators and healthcare providers. 


• Market Insights: Conduct ongoing market research to stay ahead of industry trends, refining strategies to maintain Mikul Health’s competitive edge. 


• Performance Monitoring: Analyze campaign effectiveness, track KPIs, and report on lead conversion rates and ROI to inform strategic decision-making.


• Budget Management: Oversee the marketing budget, ensuring efficient resource allocation to meet client acquisition targets. 


• Collaboration: Work closely with internal teams to ensure seamless client onboarding and maintain high levels of client satisfaction. 

Requirements:

• 2+ years of healthcare marketing experience with a robust network of industry contacts. 


• Proven success in client acquisition and business growth within healthcare. Strong communication, negotiation, and relationship-building skills. 


• Ability to work independently and manage multiple projects effectively. 


• Familiarity with marketing tools, CRM systems, data analytics and eager to learn new technologies.